Squirrly Seo Review
Reggie Lamborn
Below that you find a CTA to take the Squirrly 14-day challenge to better ranking. Doing so gives you access to a private Facebook community, extra help, and resources to get your site ranking. Even further below that, you have a link to all Squirrly SEO features. Click it to see their status, switch them on and off, and learn more about them. You can also get there via All Features on the left.
As you can see, there are quite a few. I recommend you use the Show Advanced SEO option on the right. This grays out non-active features and also gives you a search field on top. Most features are set to active by default. Exceptions are the connections to Google Analytics, Search Console, and Facebook Pixel, and modules for the favicon, local SEO settings, image SEO, and the membership in the 14-day course.
This gets you to a detailed breakdown of how the page in question is performing. The audit gives you an overall score and rates your performance in the areas of blogging, traffic, SEO, social, links, and authority.
You can also use the links on the left side to jump to each area. The filters on top allow you to only see passed and non-passed checks. This gives you detailed a checklist of what is wrong on your site and tips what you can do to improve the situation.
In addition to the Live Assistant, you will also see an indicator for the level of optimization of your content in the Posts and Pages menus. There are also links to where you can edit their search snippets (more on that soon).
Control whether to display tooltips, fetch the social snippet from the Facebook debugger tool (to make sure it displays the latest version when shared), download remote images, and display an option to add copyright-free images to your posts from right Live Assistant. The last part is a bit curious because this feature is no longer available in the free version.
The cool thing: if you hover over the three-dot icon on the right, you can add them to your briefcase for later use (just pull them in via the Live Assistant) or start to create a blog post for that keyword right away. When you do the latter, Squirrly SEO will also automatically fill it into the analysis tool.
To make that happen, click the button that says Synchronize Keywords with Google Search Console. Just like in the original tool, it will show you the average position, clicks, impressions, and CTR. You can get more parameters with a paid account, like social shares.
The rank checker settings are limited to choosing the country, language, and type of device you want to check keyword ranking for. You can also cut connections to Google Analytics and Google Search Console here, if needed.
Another thing that Squirrly will ask you to do is determine a focus page. These are the most important pages on your site that you definitely want to rank for. Once you define them, Squirrly sends them through their audit tool and, when done, gives you an overview of how well your page is optimized in many different areas (click Details for a better display option).
This ranges from keywords over page authority to backlinks and CTR. The goal is to turn every marker here green. Click on each of them and Squirrly SEO will display a list of tasks in the sidebar for further optimization.
They can tell you that your keyword is bad, images need to be optimized, SEO snippet is not filled in, and more. Click on the tasks to find a description and links that take you where you can make each change.
This is much faster than editing every post and page individually. Plus, you can use the filters above to sort by content type and status. That makes it easy to narrow down the choice to content that needs work.
As you will quickly figure out from the prompts, Squirrly also comes with some paid offers. The free plan allows you to optimize one website, set one focus page, run a limited number of keyword researches, and one weekly SEO page audit. You can see what you have left for the month under your account. With paid plans, you get more than that and additional features.
Each plan increases the numbers of sites you can use Squirrly on as well as the number of focus pages, keyword researches, keyword ideas, audits, etc. You also get access to an improved Live Assistant and Audit Suite with additional information as well as improved support.
The plugin is more like an SEO suite than a pure SEO plugin. You get a lot of features in the WordPress back end that you usually need to sign up to an external service like Ahrefs or Moz for. Rank trackers and keyword research tools are often software solutions in their own right, here, they come as part of a plugin.
Furthermore, being able to save your keyword research ideas for later is a great idea and super practical. No need to create your own clunky Excel table, the information is always there when you need it.
Secondly, the plugin does not integrate very well into the WordPress back end. Case in point, by default the Live Assistant pops up on top of the existing editor menus instead of its own. Though you have the option to move it left and right or minimize it, I found this very impractical. There is an option to change its position in the settings but that simply moves it to the bottom of the main sidebar, which is already a bit overloaded as it is.
In addition, generally, Squirrly uses its own full-screen user interface instead of nestling into the WordPress back end, which I am not a fan of. Plus, there is wild a mix of fonts and visuals, which contributes to a slightly chaotic feeling and lack of sophistication in the overall design.
The problem of too much information presented in a sloppy way is very consistent throughout the entire experience. I found it very hard to figure out what exactly their premium offer is and actually found contradicting information.
Also, once you sign up, Squirrly sends you a lot of emails with SEO tips. I got eight messages in four days, which is a little much. Plus, here too, the same problem persists: the emails contain too much information which is not presented very well, which turned me off from reading them. I estimate that, overall, they could reduce their written material by 70% and make a bigger impact.
However, unfortunately, at this point, Squirrly SEO still needs some major work. While the technical prowess is impressive, the presentation is not quite there in my opinion. For now, the impression I had was that of a compelling plugin with a bunch of unfortunate usability issues. I hope they can make some improvements in that area so that Squirrly SEO becomes a more rounded package.
Incidentally I am currently reviewing Rank Math and will look at SEOPress next. I am also planning to put together one large article where I pit all of the plugins I reviewed against one another. So, basically, I am planning the exact thing you asked for. Hope to see you back on the blog at that point.
Thanks for taking the time to comment, Clay! I agree, the design was also a bit of a turnoff for me. I feel like Squirrly SEO has a lot of good ideas but the execution could be better and the plugin more user friendly. They do try to make SEO beginner friendly, which is great, but I think they need to take some parts of their offer to a different level.
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You didn't have a problem with the Shopify App, which runs really well. Your review is about something else entirely. Our team has helped you understand that the WordPress product has a different licensing system sold through a completely different store.
Your WordPress license is completely different and has nothing to do with what's going on for the Shopify stores and we have explained this to you over 10 different email replies, which were all sent in due time.
What you are saying here are complete lies, and also irrelevant to the APP itself. You had a last moment change of heart and you are trying to blame it on us. Such imature business behaviour on your end is not something we can help with. You knew that you were buying a new app from a different store and you bought it after trialing it.
[Update reply] This app is not supposed to load any of your products. We never said it would. Our app helps you optimize your store. It doesn't steal all your content from your shop. Why would we do that? That would be ridiculous.
Squirrly SEO has proven to be a valuable tool for optimizing websites' content for search engines, according to users. Reviewers have praised the user-friendly interface and comprehensive guidance provided by Squirrly SEO. By using its performance-tracking tools, users have successfully improved their website's search engine rankings. However, it's important to note that Squirrly SEO is only compatible with WordPress sites, which may limit its usability for some users. One of the key advantages of Squirrly SEO is its ability to handle all aspects of SEO automatically, making it a convenient choice for users without extensive SEO knowledge. Users appreciate the suggestions and recommendations provided by Squirrly SEO at different stages of website optimization. The bulk SEO setting feature allows users to conveniently track the SEO of multiple posts from a single dashboard. Furthermore, Squirrly SEO offers a unified window for checking search engine visibility and managing meta tags. For those considering migrating from Yoast, Squirrly SEO enables users to import their settings. However, caution should be exercised as some users have reported issues with Google de-indexing pages after uninstalling Yoast and installing Squirrly SEO. Overall, Squirrly SEO has proven effective in improving website experience and rankings through both organic and paid campaigns. Users appreciate the time-saving features offered by Squirrly SEO, such as the All In One system that combines keyword research, analysis, and deployment functionalities. The development and support teams have been commended for their great features and assistance. Described as a simple and effective tool for learning and implementing SEO strategies, Squirrly SEO has gained popularity among users. They also value the responsiveness of the customer support team in addressing questions and difficulties promptly. Seamlessly integrated into WordPress, Squirrly SEO provides easy access to keyword suggestion tools, rank tracking, and content optimization options. Some limitations have been reported by users, including word count recognition issues and restrictions on keyword searches. Nevertheless, Squirrly SEO has proven effective in maintaining strong SEO and improving rankings by optimizing all pages and posts. Users find the tool efficient and easy to use, especially for keyword research and content optimization. Whether beginners or experienced SEO professionals, users have found value in Squirrly SEO for enhancing their website's search engine performance.
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