Ethir Neechal Video

[Hedvig Horning]

Nachiappandefies his rich, male chauvinist parents to marry the poorer Parvathi, and they raise their daughters Janani and Anjana in a joint family. Despite Nachiappan's controlling nature, he is wooed by a marriage proposal from business tycoon Aadhimuthu Gunasekaran alias AGS (former: G.Marimuthu, Present: Vela Ramamurthy) for his brother Shakthivel. Unaware of the mistreatment of Aadhimuthu Gunasekaran alias AGS (former: G.Marimuthu, Present: Vela Ramamurthy)'s daughters-in-law, Nachiappan falls for the lie that Janani will be appointed as MD in Aadhimuthu Gunasekaran AGS (former G.Marimuthu, Present: Vela Ramamurthy)'s company. Then, Janani, a high achiever, marries Shakthivel, the youngest brother in the Aadhimuthu family.

As time passes, Janani learns the harsh reality of her in-laws' treatment of women. Her husband Shakthivel, haunted by childhood trauma, lacks the courage to confront his family. Janani's cousin Vasu warns her, but she proceeds with the marriage. Initially supportive, Shakthivel turns against Janani due to emotional manipulation from his elder brother Aadhimuthu Gunasekaran alias AGS (former: G.Marimuthu, Present: Vela Ramamurthy).

Guided by advice from Pattammal, Janani returns to help her co-sisters gain independence. Shakthivel realizes his mistakes, and the story unfolds as Janani strives to empower herself and her co-sisters against the backdrop of family dynamics and societal challenges.

Soon after, Aadhimuthu Gunasekaran alias AGS (former: G.Marimuthu, Present: Vela Ramamurthy)'s younger sister Aathirai is forced to marry Karikalan, after it is found out the she loved Aadhimuthu's business enemy SKR's youngest brother Arun. After torture from Karikalan and his mother Jhansi Rani, she escapes and fled to SKR and Charubala's residence.

Pattamal, who held a 40% share in Aadhimuthu properties and businesses, fought against Aadhimuthu Gunasekaran alias AGS (former: G.Marimuthu, Present: Vela Ramamurthy) for the rights of Janani and Aadhimuthu Gunasekaran AGS (former: G.Marimuthu, Present: Vela Ramamurthy). However, he ruled her as a threat to his empire and eventually killed her. How Janani will strengthen herself and liberate her co-sisters forms the crux of the story.

In later September 2021, Sun Network[5] confirmed through a press release that it would distribute the new Tamil serial, to be produced by Sun Entertainment and Thiruselvam Theatres and written and directed by V. Thiruselvam.[6][7][8] The dialogues for the series are written by Sri Vidhya.[9]

Kannada and Telugu actress Madhumitha Hirannaiah was selected as the female lead. Tamil film actress Kaniha[10][11] were cast as the main role, who making her come back after 14 years in Tamil television series.[12][13][14][15] Priyadarshini[16] and Haripriya were cast as the parallel leads. Bombay Gnanam, was cast as a supporting role, who making her comeback after 10 years.[17][18]

Film director and actor G. Marimuthu[19][20] was selected as the negative lead till his death on 8 September 2023. He was replaced by writer Vela Ramamoorthy.[21][22] Sabari Prasanth was selected as the male lead. While Keerthana, Kamalesh, Merwen, Goutham K S, Vibhu Raman[23] and Sathyapriya were also selected for supporting roles. In end of December 2023, playback singer T. K. Kala join cast as Janani's grandmother.[24]

It was written by Balachandran.DD, composed by Srinivas. It was sung by Sharanya Srinivas and Srinidhi. The first opening song was unveiled on 1 February 2022 on Sun TV YouTube.[citation needed]

The series gradually gained more popularity and viewership in May 2023 by its screenplay, and mainly for the natural and realistic acting.[26] Ethirneechal gave tough competition for ratings to its same channel's top rated soap Kayal.[29]

Though the actor has been in this field for 37 years, his role as Aadhimuthu Gunasekharan in the serial, brought him a lot of fame. He also played a key role in Rajinikanth's film 'Jailer' and has directed two films. In Malayalam, he was seen in Mammootty's film 'Shylock'. Marimuthu was also part of the upcoming film 'Indian 2' starring Kamal Haasan and Surya's 'Kanguva'.

Marimuthu suffered a heart attack while dubbing for the serial. Though he was rushed to hospital, his life could not saved. The 'Ethirneechal' team hasn't come out with any official statement. Meanwhile, Tamil writer and actor Vela Ramamoorthy, has been approached to replace Marimuthu as Aadhimuthu Gunasekharan in the serial. However, the actor has not taken a final decision on this yet.

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