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Hedvig Horning
Thanks to the folks at Microsoft and Netflix, I've gotten the new Xbox 360 console upgrade and have started watching Netflix movies on my Xbox this morning. A couple gaming sites have been doing some reviews as well and have raised a bunch of questions, some of which I have already asked Microsoft and Netflix and will update this post if I get answers.
The new Xbox 360 console update, which will be release to the public on November 19th, includes the highly anticipated ability to stream Netflix content to the Xbox 360 console as long as you are a Microsoft Live Gold customer and a Netflix customer.
After downloading the new console update and then downloading a small Netflix update, you active the streaming functionality by entering a code from your Xbox 360 into your Netflix account via the computer. From there, you can add Netflix videos into your watch now queue and they instantly show up on your Xbox 360. Navigating through your movies is done by going to the Netlfix box in the "Video Marketplace" channel which takes you to an app that allows you to very cleanly and very quickly flip through the movies in your queue. The movies are represented by cover artwork of each movie and even when you have a hundred or so titles in the queue, the app is super fast. I would compare the experience to being almost identical to flipping through albums in iTunes using Cover Flow. The only major downside here is that movies still have be added via the computer first, before they can be played back on the Xbox 360.
Once you select a movie, you get a screen with details about the video and the ability to rate the content as well as the ability to start, resume or remove the video. When you select play, the app checks your connection speed and buffers the video. For me, the videos buffered very fast and I never waited more than about ten seconds for any video to start. That may not be the startup time for the average consumer though as I am on a 20MB FiOS connection. While most movies are in SD, Netflix has to date made about 300 videos available in HD, many of which are TV series and not actual movies. Watching the SD movies on a 50" plasma screen looked amazing and HD is really incredible. The quality of the stream is all based on your connection speed and I am waiting on Netflix to hopefully give me details on the encoding bitrates being used. But the bottom line, the video quality is really, really good and in my eyes, is DVD quality with no frame rate issues.
Netflix and Microsoft have clearly thought about the experience, the ease of use and the quality of the videos being delivered and overall, I expect users will be very happy. That being said, this hands on review leaves me with three main questions that will dictate how successful the offering will be.
For starters, what is the business relationship and model behind the new service? With three parties involved, Microsoft, Netflix and content owners, whom is paying whom to make all this happen and how will money be made? I know this is a new service to start and hence, a clear business model has not yet been established. But over time, one will have to emerge.
Second, does the availability of getting movies on the Xbox 360 now mean that more content owners and in particular, major movie studios, will start giving Netflix the rights to encode and deliver more first-run movies? Hopefully so, but they still control the content and have a big say in the success that the Netflix service will have.
As most Xbox 360 owners know (at least those that have an Xbox Live! account) the new Xbox Live! interface went live today. This update completely revamps the interface adding a number of features like 8 person chat and Avatars. More importantly, for those with a Netflix account, Netflix streaming of movies has been made available. This editorial will be a short review of the interface changes and a more in-depth one of Netflix streaming.
The interface has been completely revamped from a more tab based with limited options on the screen to what looks to be subsequent screens fading off into the distance. This actually makes more information available to users at one time. The overall look of the interface is much improved with much better graphics and integration of your chosen theme. Flipping through the different screens is mostly quick though it does seem to make the entire interface a bit more clunky. There are a number of categories including:
With all the new features, it would be nice to have a "favorites" list under My Xbox to simplify things, though that probably would mean that much of the additional advertising... er... content would be missed by the average user. One thing I did like was that when you disconnected the controller, the interface didn't immediately lock up until you turned on the controller. While this isn't a big deal for casual user (to adjust settings or navigate menus) but when you are watching a video, saving those batteries for more important things than just being ready to pause a video is paramount.
Owing more than a little to the Wii and their Miis, the Avatars are customizable "people" that represent you on Xbox Live. I thought that I would hate the little dudes but really, I don't. They look much more grown up than the Miis (less big-headed). You can customize their size, shape, color, clothes, and accessories. You can also save outfits so that you can switch them easier (in case your Avatar is going to a formal dinner I guess). The most extensive options are in the Avatar's features such as eyes, nose, mouth, etc. with a fairly limited number of clothes available. I was able to quickly put together three different outfits and saved them depending on my mood. It was easy to do and actually pretty fun. There is a photo option that lets you pose your Avatar and use them as your Gamer Picture. Of course, you can still use the Gamer Pictures you downloaded if you prefer.
On the Friends menu, anyone who you have friended will be shown in Avatar form. When you scroll over them, a word balloon (a la comics) will pop up with their name in it. What background they are on will depend on what theme you have choses. It will also show you where they are or what they are doing in some fashion. If they are playing a game, it'll let you know which so that you can ask to join or invite them to a different on. If your friend is offline, their Avatar will appear to be sleeping standing up.
For me, the most important thing I was interested in was the Netflix streaming. I already have a Netflix account (have been a member for a lot longer than I've worked for Audioholics) so it was a no cost upgrade. For other Live users, it is a $9 a month subscription fee. First the bad - when adding movies to your "instant view" list, it will sometimes tell you that a movie isn't available on Xbox. It appears that there is some conflict with the classic video download service that has long been available through Xbox Live and other services. Netflix claims to be working out the licensing issues. Second, stereo audio is as good as it gets.
The good is legion. Setup was a matter of signing in to Xbox Live and getting a code and entering it into a screen on the Netflix website. A few seconds later and I had access. From there, you need to add movies to your Watch Instantly queue manually. Each time you add a movie, it'll take anywhere from a few seconds to a minute for it to show up on the Xbox Live interface. While your viewing experience will vary based on the speed of your connection, I have a cable connection (basic package) and I am hardwired through the Belkin Powerline AV+. With this connection, I get 4 out of 4 bars for standard definition streaming and between 2 and 3 out of 4 for high definition.
I had no idea this was available on Netflix but apparently it is. The picture difference between the SD and HD was substantial with the SD picture noticeably softer than the HD. I was very surprised at the HD picture how clean and clear it was. With Ratatouille in standard definition (and 4 out of 4 bars connection speed) the picture was rock solid, the motion was without judder or blur. The 2 bar connection speed on an HD movie showed many more visual artifacts and motion blur. With 3 bars, the motion blur and macroblocking was much reduced (to the point that only I noticed it and not any of my family or friends. Still, the fact that Xbox Live can stream HD in any form is impressive. Given that Roku claims that they'll be able able stream HD from Netflix at a lower bandwidth could mean that HD isn't out of the realm of possibility for the common user.
Queuing up a movie took all of a few seconds (never longer than a minute) and stayed stable for the most part. Once, when I had gotten a 3 bar connection speed, the connection slowed and had to reload the movie (presumably at a 2 bar speed). It is unclear if that is going to be a common occurrence or not (though it happened to one of our other reviewers as well). When watching a movie, you can stop a movie at any time an it will remember your position. It also tells you how much (percentage) of the movie you've watched. Rewinding and fast-forwarding is a bit clunky and requires you to re-queue the movie but it works. Overall, I'm quite impressed with this service. With probably more people online trying it right now, the fact that it hasn't totally crashed probably says more than anything else.
The new "Xbox Experience" has done something that Microsoft hasn't done in a long time - impress me. Perhaps it was because my expectations were so low after I saw how they were aping the Miis with their Avatars. The fact is that I had high hopes for the Netflix interface and they were all fulfilled or exceeded. I had no idea we'd be seeing HD streaming in any form at this time. I had hoped it would be better quality but it is good enough for the movies that are available (most seem to be TV shows or documentaries at this time). I'll experiment more and you can bet you'll be hearing about it on AV Rant.
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