How To Open Wechat Account

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Brian Scarano

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Aug 3, 2024, 4:25:25 PM8/3/24

to charmaeblasren

I created a promotional html5 page for a client. This page is on my server. I am sharing the page address via WeChat to the client, and he is re-sharing it to his friends. When they open the page, it's opening in the WeChat APP Browser.

He asked me to implement a button / link on that page, directing users to his official account on WeChat. And that's where I am stuck, because I couldn't find any reference for doing this, but I know it's possible.

Wechat used to open this function that user can open such url 'weixin://contacts/profile/name' to redirect the official account page. But due to it's mostly abused on illegal marketing, the function is closed. Such url now redirect to app-store to install wechat app.

I installed the all-in-one widget and input the wechat ID. When i click the wechat icon on the website chat bubble, i was directed to the wechat app (but a general interface of the app - not a direct chat window linked to the wechat ID i registered)

I have to say that our widget is basically an interface that connects your website to WeChat. So when you click Start Chat, you get redirected to the mobile or desktop WeChat messenger, and the chat takes place on WeChat side.

There is no error message - I was simply directed to the last page of where i was at on the wechat app (could be another chat window i opened with someone i was talking to earlier, or the full contact page) - just any last page i was on

I opened your link for wechat link generation but seems that every click i made on that website links be to weird bugged webpages not related to wechat. (all kinds of unsafe pages from sex videos to some bingo casino pages)

WeChat is a strong marketing tool for brands entering the Chinese market. In addition, each company has to decide if you want to open a Wechat service account as a foreign company or as a Chinese company. If you have a legal business entity in China, you should be allowed to apply for a Chinese account (check below).

Before you continue reading, make sure that you understand and consider these facts about Wechat official accounts that every non-Chinese business should know. The most important thing is to know that WeChat has a domestic and international app version. The Chinese version is called Wei Xin (微信) and the international version is called WeChat. The Chinese version is available for download on the Chinese app stores, while the international version is (logically) enabled on most app stores that are outside of Mainland China. Even if you download WeChat from a Hong Kong app store, you will find the international version. For that reason, the international WeChat version has much fewer users than the domestic version. WeChat has over 700 million monthly active users (MAU), but only 70 million of them use the international version of the app. Almost all Chinese users have WeiXin (or the Chinese version).

The registration process for a WeChat official account as a Chinese company is more complicated and entirely in Chinese. To open and operate a WeChat official account as a Chinese company, you need to present:

The registration process and the app version on which your account will be available depend on the origin of your company. The registration process for a WeChat official account as a foreign company is much easier and the platform is entirely in English. To open and operate a WeChat official account as a foreign company, you simply need to present to Tencent:

Tencent allows both companies and individuals to register Wechat official accounts. So as a next step, you need to specify whether you are a company, an individual, a media, a government body, or another type of public organization. Select 企业(Company) at the bottom.

And the last step of the process to register Wechat official account is to verify your business. Usually this is done by authenticating your bank account by Tencent. Currently, they are two ways to do so :

Hi thanks for the quick reply.
Actually what I need is when tab ( mobile ) the wechat icon can open the wechat app----> go to my account ( for those who already have wechat installed in their mobile phones)

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Note: there is another website (admin.wechat.com) which enables to create a WeChat account without a Chinese business license. However, we don't recommend using it as accounts created via this website are not visible from within China.

Note however that the new limitation from January 2018 limiting each company to only 5 WeChat Official Accounts does not apply to mini-programs. This means Chinese companies can still create up to 50 mini-programs, which could potentially be used by third-party companies outside of China.

Before launching your WeChat Official Account, let us get to know it first. Introduced in 2011, WeChat by Beijing-based Tencent initially started as an instant messaging app. But over the years, its popularity grew exponentially.

It was only a matter of time when the app reached 1.2 billion monthly active users. As a result, it became one of the largest social media platforms in the world, belonging in the same ranks together with Facebook, YouTube, WhatsApp, and Messenger.

After you have successfully registered and opened a WeChat account, you will be asked to seek help from existing WeChat users to verify your registration. This stage is called Assistant Registration.

Hundreds of brands are now on WeChat to connect with audiences in Greater China. But also, to engage with Chinese audiences from various parts of the world. And the first step towards this opportunity is opening up your official WeChat account.

WeChat Channels, which was released for beta testing in early 2020, is a relatively new short and largely untapped video platform within WeChat that allows users to produce and share short video clips and photographs to their own WeChat Channel.

WeChat Channels, with over 200 million MAUs (Monthly Active Users), are becoming an increasingly essential touchpoint for marketers in China. They greatly aid in brand discovery because the content is displayed to all users rather than just followers, as is the case with articles on official accounts. With fully open content dissemination and adoption of hashtags, content is discovered in a whole new way on WeChat. Compared to official accounts where updates are only visible to followers, this is truly a gamechanger.

The most popular WeChat channel content is very similar to that found on Douyin or TikTok. It is viral in nature and is driven by trends and hashtags such as dancing challenges, lip-sync skits, memes, and fashion and food-related videos.

Pro tip: Before you start, keep in mind that if you want to link between your Official Account and Channel account (these two are not automatically connected), the admin of the OA and Channel account must be the same.

WeChat has been pushing users to make and watch videos on WeChat Channels, so it may see increased traffic in the near future. If you wish to know more about WeChat channels or need assistance in optimising your WeChat account, please contact our team. We use our knowledge and expertise to help businesses build meaningful partnerships and develop their network among Chinese customers. For additional information, please contact at con...@thewechatagency.com.

WeChat official accounts are public accounts on the Chinese social media platform WeChat. They are business accounts that allow companies to publish content, gather followers, and promote their products or services. There are two main types of WeChat official accounts: Subscription accounts and Service accounts.

WeChat official accounts provide a platform for foreign brands to increase their visibility and exposure in the Chinese market. By creating and maintaining an official account, companies can share content, promote products or services, and reach a large audience of potential customers.

WeChat enables direct communication between brands and consumers through features like text messaging, voice messaging, and video calls. This allows foreign brands to engage with Chinese consumers, provide customer support, and build relationships.

WeChat official accounts support various types of content, including articles, videos, images, and audio. This allows foreign brands to create and distribute engaging and informative content to their target audience. By providing valuable content, brands can establish themselves as industry experts and build credibility.

There are available tools for customer relationship management (CRM) and data analytics. Brands can use these features to gain insights into their audience, track user behavior, and tailor marketing strategies accordingly. This data-driven approach can help foreign brands optimize their campaigns and improve customer engagement.

WeChat is integrated with WeChat Pay, a popular mobile payment method in China. By leveraging WeChat Pay, foreign brands can facilitate seamless and convenient transactions, making it easier for Chinese consumers to make purchases.

WeChat offers an official account verification process, which adds a level of credibility and trust to foreign brands. A verified official account has access to additional features and benefits, such as advanced customization options, user data, and the ability to run advertising campaigns.

While registering, you will have to pick a type of WeChat Official account. There are 2 types of WeChat public accounts most suitable for brands: WeChat service account, WeChat subscription. Typically, a WeChat Service Account is best for most businesses.