Thanks Hannah.
Overall, the sessions got better each hour (as usual) with coaching. The Friday workout will take a couple workouts for people to figure out their weights.
I would like to point out that I think Cris did some of her best coaching that I've seen her do in 9:15 today. Great job!
Our latest update on the challenge is...64. :-(
I wouldn't be surprised if that crosses over 70 by the end of the night, but it's still terrible. It's almost half what we had in the past. I'm going to send an email out tomorrow to those who didn't sign up asking for some feedback. I just don't get it, other than the fact that people don't want to eliminate certain foods out of their diets. It's definitely NOT the price.
If we don't double the number of participants by the start of the last wave it's really going to suck because:
a) we're missing out on helping a lot of people
b) we're missing out on exposing FR to a lot of people
c) we're missing out on a lot of revenue
d) we're wasting a tremendous amount of resources by having 3 weigh-in and 3 weigh-out dates for such a small group.
Overall, Janell and I are extremely disappointed and frustrated with this challenge. Janell worked her ass off putting this new manual together. And, we spent more than we're making to advertise it - we took a chance with a mailer that did bring some people in, but it was still a $1700 expense.
FYI, the thought process behind doing the direct mailer was this...
Spend $1700
100 participants should be no problem = $2100
Come out $400 ahead, which is crap for all the work being put into it, but worth the experiment of seeing how much exposure we could get from the mailer.
Goal for mailer was 10 people out of 1800 (1/2 %).
10 x $21 is only $210 a big loss on $1700, BUT if just ONE of those people joined boot camp for a year we're looking at roughly 2k. Now we're ahead for real...
Well, unfortunately we're way behind that plan...
Spent $1700
64 participants x $21 = $1344
We're behind $356.
I'm aware of 2 people that came from the mailer so far
- Lorraine who is starting Monday
- Stacey Nichols who is starting the following Monday
We need to blow them away so the sign-up!! They're both GREAT leads. They were both in orientation last night. :-)
The rest of my day is emails and then a bunch of stuff I need to get done for FCG.
I've got an orientation tomorrow at 10:30 am. Only 2 signed up so far...
Have Faith & Take Action!
Justin Yule, BS, CPT, MTE, FMS