Softimage Develops New 3D Game Pipeline with EA Chicago
Anand Venky
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Softimage Develops New 3D Game Pipeline with EA Chicago
World's leading interactive entertainment software company implements
SOFTIMAGE|XSI Software for State-of-the-art Next-Gen Title from EA
Chicago
Tewksbury, Mass—January 29, 2007—Avid Technology, Inc. (NASDAQ: AVID),
today announced that its Softimage, Co. subsidiary is developing a 3D
game development pipeline built on SOFTIMAGE(r)|XSI(r) software in
close collaboration with Electronic Arts' (NASDAQ: ERTS) Chicago
studio. XSI software is an industry-leading 3D modeling and character
creation package. EA has the largest game development studio operation
in the world, and employs a variety of engines, tools and technologies
to best serve the needs of each of its game and development teams.
The demand for High Definition (HD) games for next-generation game
consoles that play on today's plasma and LCD widescreen monitors makes
3D game development a much more complex process. Softimage XSI
software is built on a unique Gigapolygon core, which excels in
managing the 64-bit, high-polygon-count 3D characters and environments
needed in HD games. The Softimage XSI-powered workflow will enable
game development professionals at EA Chicago to collaborate on complex
projects and raise the bar in creating realistic game experiences to
meet growing consumer expectations.
"EA Chicago is working with Softimage on this effort to explore new
technologies to develop a new generation workflow model. Both
companies are excited about the opportunity and expect this project to
generate efficiencies in pipeline speed and iteration," said Scott
Cronce, vice president and chief technology officer, worldwide studios
for EA.
Renowned for titles like the popular EA SPORTS™ Fight Night seriesand
soon-to-be released Def Jam: ICON™, EA Chicago plans to use
SOFTIMAGE|XSI software to design high-end characters for an upcoming
next-generation game title.
"EA is a world leader in the game industry, and we are very excited
that they chose to add Softimage software to their arsenal of tools
for next-gen game development. Our mutual goal is to create a workflow
model that benefits the artist and we're pleased that EA Chicago is
adopting cutting-edge solutions from Softimage to work with its
internal technology," said Marc Stevens, vice president and general
manager for Softimage. "We look forward to seeing the amazing content
and, ultimately, the games that EA Chicago creates utilizing this
newly developed workflow."
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California,
is the world's leading interactive entertainment software company.
Founded in 1982, the company develops, publishes, and distributes
interactive software worldwide for videogame systems, personal
computers and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal
2006, EA posted revenue of $2.95 billion and had 27 titles that sold
more than one million copies. EA's homepage and online game site is
www.ea.com. More information about EA's products and full text of
press releases can be found on the Internet at http://info.ea.com.
Electronic Arts, EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks
or registered trademarks of Electronic Arts Inc. in the U. S. and/or
other countries. Def Jam(r), Def Jam Icon™, and all associated
trademarks and logos are used under license from DJR Holdings, LLC and
Simcoh, LLC. All other trademarks are the property of their respective
owners.
About Softimage Co.
Softimage Co., a subsidiary of Avid Technology, Inc. develops
intuitive, production proven tools that free 3D artists to create the
world's most compelling characters in the film, broadcast,
post-production and games industries. Its flagship product,
SOFTIMAGE|XSI is the most complete and intuitive character animation
solution available. Easily integrated into any CG production pipeline,
XSI software enables 3D artists to create the most lifelike character
performances. Softimage is proud to count amongst its game development
customers: Electronic Arts, Lionhead Studios, Ubisoft, Capcom, Konami,
NCsoft, Valve, Square, Bizarre Creations, Pandemic, Sega and Atari.
SOFTIMAGE|FACE ROBOT is the first commercial toolset that accelerates
facial animation that empowers 3D artists to create, refine and
repurpose high-quality, lifelike facial animation in less time than
traditional solutions. For more information about Softimage, please
visit www.softimage.com.
About Avid Technology, Inc.
Avid Technology, Inc. is the world leader in digital nonlinear media
creation, management, and distribution solutions, enabling film,
video, audio, animation, games, and broadcast professionals to work
more efficiently, productively, and creatively. For more information
about the company's Oscarâ, Grammyâ, and Emmyâ award-winning products
and services, please visit: www.avid.com.
(c) 2007 Avid Technology, Inc. All rights reserved. Product features,
specifications, system requirements, and availability are subject to
change without notice. Avid received an Oscar statuette representing
the 1998 Scientific and Technical Award for the concept, design, and
engineering of the Avid Film Composer(r) system for motion picture
editing. Digidesign, Avid's audio division, received an Oscar
statuette representing the 2003 Scientific and Technical Award for the
design, development, and implementation of its Pro Tools(r) digital
audio workstation. Avid, Digidesign, Film Composer, ProTools,
SOFTIMAGE, GATOR, CAT, FACE ROBOT and XSI are either registered
trademarks or trademarks of Avid Technology, Inc. or its subsidiaries
in the United States and/or other countries. Oscar is a trademark and
service mark of the Academy of Motion Picture Arts and Sciences. Emmy
is a registered trademark of ATAS/NATAS. Grammy is a trademark of the
National Academy of Recording Arts and Sciences, Inc.
--
Anand Venky
Moderator
CG India group [http://groups.google.co.in/group/cgindia]
