They have set out the plans in a press release. They want to transition it to an official Chrome OS offering.
'Over the long term CloudReady will become an official Chrome OS offering, and existing customers will be upgraded seamlessly as that happens.'
They have given plenty of funding and support to cloudready already. One can reduce the plan here is to leverage the success of the Chromebooks in education in the US and let districts who might have been nervous about large scale deployment if cloudready see it as a fully Google supported option. Bring Chrome as opposed to Chromium means updates etc will be uniform in mixed environments.