Fighting the Next Good Fight: Bringing True Broadband to Your Community [Paperback]

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Bruce Montgomery

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Fighting the Next Good Fight: Bringing True Broadband to Your Community

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Fighting the Next Good Fight: Bringing True Broadband to Your Community [Paperback]

Craig Settles
Craig Settles (Author)
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Book Description

Publication Date: March 1, 2010
Separate fact from hype to effectively plan and deliver highspeed Internet services to your community. Internationally recognized business strategist Craig Settles gives you a foundation for building a financially sustainable broadband network. "This book defines the needs, identifies the pitfalls, lays out the options, and ultimately prepares you to structure your own plan to promote better broadband in your community," according to Ken Fellman, President, National Association of Telecommunications Officers and Advisors (NATOA). Mr. Settles offers guidelines to action for government administrators and IT staff, private-sector companies, community stakeholders and economic development professionals. 12 chapters methodically walk you through key broadband strategy and tactics. Craig Settles doesn't give you all the answers. In plain English, he helps you find the best answers to meet your community's specific broadband needs. His book begins by focusing on the primary objective driving broadband projects nationwide: increasing economic development. Mr. Settles then methodically walks you through the issues key to broadband success.

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About the Author

For over 20 years Craig Settles' workshops, consulting services and books have helped government and other organizations worldwide use technology to cut costs, improve business operations and increase revenue. Author of Fighting the Good Fight for Municipal Wireless (2006 Hudson House Publishing) and many in-depth analysis reports, Mr. Settles is a prominent thought leader on executing appropriate business strategies to deploy community broadband networks. Mr. Settles has presented before the FCC on broadband issues, and is a frequent speaker on maximizing the use of broadband and Internet technologies. He served as Dir. of Electronic Commerce for Metricom, whose Ricochet wireless Internet access service was the pre-cursor to today's municipal broadband networks. Mr. Settles' company, Successful.com, has consulted with various U.S. communities and private-sector companies, including Glendale, CA, Santa Clara County, CA, Microsoft and Symantec.

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    Pitfalls to avoid November 18, 2010
    Format:Paperback|Amazon Verified Purchase
    Great book on a rare subject - developing a business case for broadband for rural communities. Covers pitfalls and developing a poor busincess case, to include rationale that does not get to the heart of long term value for rural communities, or pursuing values that are not financially viable (e.g., focus on subscriptions to the consumer market). In addition, excellent advice on how to build and keep consensus, and how to communicate value to non-technical personnel. Without following these guidelines, risk of not getting funding, or a fiber project that is wastful and poorly designed. RUS auditors should be reading carefully and handing out to their "customers".
     
    Bruce Eric Montgomery
    Montgomery & Company, Inc.
    Technology | Innovation | Commerce
    9 West Washington Blvd., Suite 400
    Chicago, Illinois 60602
    twitter: @onepresence
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