OI Foundation Branding Presentation...

[Michael Arent]

Hi Open Insulin team,

Per our meeting last evening, attached is the presentation on branding from Jerry Kuyper that I suggested you look through and respond to the survey questions posed in slides 11, 13, 14, 15, 16,17, 18, 19, and 22 - as best you can and/or as time permits. I will then collect and pass your responses on to Jerry. 

Thank you.

Cheers!

M i c h a e l

[Michael Arent]

Hello Open Insulin team,

I realized in the meantime that the message I sent below did not include the attached presentation, because the file size was to large according to google mail size limitations. As such I have provided the questionnaire below in text form below my signature line. For those team members who haven’t yet, please provide feedback as best you can by replying to this email so we can move forward on the OI Foundation branding design activity.

Thank you.

Cheers!

M i c h a e l   A r e n t

. . . . . . . . . . . . . . . . . . . . . . . 

Open Insulin Logo Questionnaire

Key audiences 

What are the key audiences that you need to reach to be successful?

A:

Attributes

What attributes or associations do your key audiences have with you current organization?

A:

What are the five personality attributes or associations you want people to associate with your foundation?

A:

Competitors

What are your top three competitors or peer organizations?

A:

Which ones have the most effective logos?

A:

Logos

Off the top of your head, what three logos of any business or organization strike you as being very effective?

A:

Briefly describe why each is effective in your opinion.

A:

Images/icons

Are there particular images or icons that you feel would be worth investigating?

A:

Are there any likely images or icons that should be avoided (overused, trite etc.)?

A:

Colors

Are there colors that you feel are appropriate for your business/organization?

A:

Are there colors that you feel are inappropriate?

A:

Goal

What is the single most important objective you would like to achieve with your new logo?

A:

Thanks for taking the time to fill this out.

[Jonah Siegel-Warren]

Good news from the NYT! 

"To Drive Down Insulin Prices, W.H.O. Will Certify Generic Versions"

Article:

Https://www.nytimes.com/2019/11/13/health/insulin-prices-generic-who.html

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[Michael Arent]

Thank you, Jonah. Great story!

@Nicole: some of the information in this article may be useful in the presentation that you walked us through at last eveningt’s meeting.

Cheers!

M i c h a e l  A r e n t

To view this discussion on the web visit https://groups.google.com/d/msgid/ccl-insulin/CAGXWWjXO1fE1DGLmDXe%3DtVbCBYgHJjfgDKJacqH7O1SRMTvxSg%40mail.gmail.com.