Upcoming #ProudOfPEPFAR campaign

[Bob Noziglia]

Hello All, 

I wanted to highlight a social media push beginning September 11^th the Global AIDS Policy Partnership will be launching a week of activity to talk about why we are #ProudofPEPFAR. The campaign will include paid advertising in Politico -- a publication targeted to U.S. members of Congress and their staff -- as well as a social media push. The purpose of this campaign is to create surround sound effect with stories of the important impact of the PEPFAR program. 

NOTE: Please DO NOT use the hashtag until 9/11.

The Global AIDS Policy Partnership has created a social media toolkit for you to use. The campaign landing page can be found here.

 If you'd like to participate, we welcome you to:

1. Weave in #ProudofPEPFAR messaging to your outreach the week of September 11^th (especially the 12^th-15^th)
2. Ensure you use the hashtag #ProudOfPEPFAR on any social media content that is intended to be part of this campaign
3. Let partners, Board members, staff, other advocates know this campaign is coming and ask them to participate
4. Have the leader of your organization as well as others on team create brief videos as to why they are #ProudOfPEPFAR and share them with GAPP to include on our Instagram stories as well as X/Twitter

EXAMPLE #ProudOfPEPFAR social media post:

If there are any questions please don't hesitate to let me know. 

Thanks!

BN

Bob Noziglia | Advocacy Manager

Christian Connections for International Health (USA) | www.ccih.org

mobile: +1-901.262.6246 | bob.no...@ccih.org

 

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