Webinar for OER Marketing Toolkit -- 12 pm PST July 23
Karna Younger
Growing Your OER Program: Launching the Marketing and Advocacy Toolkit
Is your OER program tired, run-down, listless? Is your OER team understaffed or struggling to gain visibility on campus?
Join librarians from Loyola Marymount University and Saint Mary’s College of California for the launch of Growing Your OER Program: A Marketing and Advocacy Toolkit, a free, openly licensed resource designed to help OER champions build awareness, strengthen advocacy efforts, and support sustainable program growth.
Date: Thursday, July 23, 2026
Time: 12:00 PM Pacific / 1:00 PM Mountain / 2:00 PM Central / 3:00 PM Eastern
Registration: https://bit.ly/4feGsDA
Funded by a 2025 Michelson Spark Grant, this toolkit was developed to support busy OER authors, small teams, and under-resourced institutions. We created customizable Canva templates, practical guidance, and ready-to-use promotional materials, the toolkit makes OER marketing easier and sustainable.
What We’ll Cover
During this webinar, we will:
Explore why marketing and advocacy are essential to successful OER Programs
Introduce and demonstrate how to use the Growing Your OER Program Toolkit to customize and adapt materials for your institution
Share examples and use cases for engaging faculty, students, and staff
About the Toolkit
The toolkit consists of two parts:
OER Advocacy Toolkit to build campus awareness and strengthen your OER community with:
Templates for stickers, posters, postcards, and other marketing materials
Tips and tools to promote OER initiatives across your campus
Strategies to celebrate and recognize OER champions
Faculty Promotion Toolkit to support faculty in showcasing the impact of their OER work with:
Templates and materials for reappointment, promotion, and tenure processes
Guidance for articulating OER impact in academic portfolios
Register today to learn how our toolkit can be adapted to support your campus's OER marketing efforts. Attendees will also have the opportunity to receive a free OER stationery kit featuring a set of postcards and stickers.
Help your OER program take root, grow, and thrive. Join us and explore practical tools that empower faculty, students, and advocates to share the OER story on their campuses and build lasting support for open education.
Hope to see you there!
Karna
Apologies for cross-posting
Karna Younger
OER Librarian/Project Coordinator
OER for Social Justice
Loyola Marymount University