Crowdfunding & Consumer Reports - Senior Digital Marketing

[Hakim Bangash]

Happy Birthday(week) America!

Another career opportunity crossed the wire (ether?) for the Media Group.

Best,

Kim, Mark and Liz

Team Media

 

 

Interested in learning about Crowdfunding?

Tuesday, July 16, 2013

Gotham Media : Digital Cocktails - Crowdfunding NYC

The Wix Lounge/235 W 23rd St, 8th Fl, New York , New York

http://crowdfund-nyc.eventbrite.com/

Panelists Include:

Jeremy Andrews Founder and CEO, Smart Money Entrepreneurs

Jed Cohen Founder and COO, Rocket Hub

Douglas Ellenoff Partner, Ellenoff Grossman & Schole LLP

Arik Marmorstein Co-Founder, Mimoona

Jonathan Sandlund Founder, LocalInvestors.org and The Crowd Cafe

 

 

 

Senior Digital Marketing

The Senior Digital Marketing Analyst, in the digital marketing group of Consumer Reports, is responsible for the implementation, analysis and optimization of digital marketing campaigns such as paid search and display advertising. The Senior Digital Marketing Analyst identifies opportunities and provides business insights and recommendations based on detailed analysis of market data. Conducts extensive digital marketing reporting and analysis related to campaign optimization, creative testing, media mix modeling, forecasting, promotion analysis, and gap/variance analysis with goal of improving performance • Responsible for all performance reporting and analysis produced on a daily, weekly, monthly, and quarterly schedule for all performance marketing programs. Provides insights, trends and analysis with the goal of improving the performance of the marketing programs. • Utilizes statistical analysis/modeling to determine probable outcomes for ‘what if’ scenarios • Provides competitive research and industry benchmark analyses to identify new or improve current customer acquisition channels. • Conducts on-going research on digital marketing best practices and tactics by attending webinars, conferences, research papers to apply and implement to CR programs. • Through detailed analysis, identifies opportunities and provides business insights and recommendations. Qualifications: Minimum five years experience in digital marketing, direct marketing, online marketing performance analysis • Familiar with primary and secondary research, data analysis and presentation of data. • Must be comfortable working with data and have the ability to analyze data, discover insights and transform findings into actionable items. In depth knowledge of PPC and Display management (ie: Marin Software, Kenshoo, Acquisio, Invite Media, DataXu, Media Math) required.

 

 

• Company: Consumer Reports
• Job function: Research: media, market, advertising, online
• Firm type: Media Company (TV, newspapers, online publisher, ad network etc.)
• City: Yonkers
• State: New York

• Posting expires on: July 25, 2013
• Respond to: bvogel.c...@consumer.org