Innovation Workshop with Fahrenheit 212

[Merrill, Sandra]

Hi everyone,

Fahrenheit 212, a leading design firm specializing in helping companies be more creative and innovative as they solve their most relevant customer problems, will lead a two-hour workshop on Tuesday, September 23 from 3:30-5:30 PM at CSL (69 Charlton Street, 1st Floor).

Five teams will be selected prior to the workshop to be in-class live case studies by working through a live fifteen-minute innovation sprint anchored on specific area(s) of focus related to the launch, development, and growth of their respective businesses. For example: generating new insights about customer wants, creating new strategies for growth, proven methodologies for product ideation, quickly finding product/market fit, innovation and testing processes, UX design. With the help and collaboration of the audience, F212 will help rapidly problem solve those issues, uncover new ways of looking at the business and recommend actionable next steps where applicable.

Teams are already being selected to participate in the live case study, but we hope you will join us for what we know will be a valuable workshop.

REGISTER<https://www.eventbrite.com/e/innovation-in-problem-solving-with-fahrenheit-212-tickets-13023402347> and see below for bios of the presenters.

Thanks,
Sandra

FAIZ RASHID

At Fahrenheit 212, Faiz is a Senior Innovation Consultant as well as the architect and lead of Fahrenheit Beta, F212's R&D lab. Focused on an evolved form of lean product development, his goal is to reduce the time it takes to get both enterprises and ventures to product/market fit by eliminating the friction between profitability and consumer interest, yielding businesses that are both durable and disruptive.



Prior to joining Fahrenheit 212 Faiz launched Red Radical, a venture development consultancy built as a catalyst to help awesome founders take their ventures from embryonic concepts through to strategic definition, technical development, customer acquisition and growth.



Faiz holds a Bachelors degree in Food Science & Human Nutrition from the University of Florida, and a Masters degree in Business Management and Finance from Harvard University.



ALFIA ILICHEVA

Alfia came to Fahrenheit 212 to reconcile her finance background with her restless curiosity and deep passion for innovation and problem-solving creativity. As a Senior Associate on the Commercial Strategy team, Alfia enjoys the thrill of combining lateral thinking and commercial intuition to create new narratives, products and services for companies.



Alfia is an honors graduate of the School of Foreign Service in Georgetown University, and received an MBA degree from Columbia Business School. While at Georgetown University, Alfia was the Editor-in-Chief of the Georgetown Journal of International Affairs and managed the editorial, business, and design teams of the publication. During the MBA program, Alfia completed internships at Bulgari and Cartier and was a Summer Associate at Bank of America Merrill Lynch. Prior to graduate school, Alfia was an analyst in Capital Markets at Royal Bank of Scotland where she supported capital issuances across a diverse group of industries, including Oil & Gas, Metals & Mining, Utilities, Industrials, Retail, and TMT.


Sandra Merrill
Senior Associate Director
The Eugene Lang Entrepreneurship Center
Columbia Business School
Uris Hall, 2M1-B, 3022 Broadway
New York, New York 10027-6902
Office: 212.854.4225/Fax: 212.851.9509
www.gsb.columbia.edu/entrepreneurship