Thanks for sharing this job advert.
Just some background-- Bristol is one of the oldest and best universities in the UK. However, Bristol's school of management is very new, as Bristol only taught very traditional subjects like history and mathematics until very recently. The university has now devoted considerable funds to create a first-class, research intensive business school from scratch.
The research focus of this management school will be on business humanities, including business history but also business ethics, CSR, philosophy etc., for the simple reason that recruiting top-notch mainstream quantitative management academics would be too difficult for a new school. In terms of articles per academic published per year, the employer gets more research bang for its buck if it hires business historians, sociologists, etc and then convert them into management academics.
In your cover letter, you should indicate a willingness to publish research in ABS-ranked 3 and 4 star journals. In our field, these journals are Business History (4 star), Business History Review (3 star) and Enterprise and Society (3 star). The full list of acceptable business-historical research outlets can be found on page 17 of the ABS Journal Quality Guide version 4. This guide shapes hiring decisions in management schools in the UK, north-western Europe, and Anglophone Asia.
Business historians are sometimes referred to in informal contexts as "page seventeeners". Indeed, this term was used in one of my meetings today, albeit in a lighthearted fashion. However, once in post you would be strongly encouraged and incentivised to publish in journals listed on the other pages of the ABS Quality Guide. You would also be encouraged to co-author with non-historical scholars who are capable of applying their research lenses to historical data sets you have obtained from archives.
I should hasten to add that the publication of version 5 of the Quality Guide is imminent. I do not expect radical changes in the ordering of the journals listed on page 17. However, I strongly suspect that the journal Management and Organization History will likely move up the ranks. Once version 5 is published, the number of people submitting to this journal will doubtless increase. I would, therefore, recommend submitting papers to this journal now: by the time your paper is published, the stock price will have risen, as it were.
Needless to say, plans to continue publishing in book format would be frowned upon. No such plans should be discussed in a cover letter.
The 0.2 professorial position mentioned in the ad will almost certainly go to Glenn Morgan, a Varieties of Capitalism/labour relations scholar who lives in Bristol and who currently works at Cardiff Business School. His current research interests are broad but include the crisis of neoliberalism, Japanese management systems, and international business. A few months ago, Morgan went down from a full time job to a 0.8 job. Do the math. Once in post in Bristol, Morgan will help to select the other professors, who will in turn help to select the lecturers and senior lecturers who will work under them. As the Bristol business school expands, new job adverts should appear once Glenn Morgan and his new colleagues are in post and ready to interview potential underlings.
One should, therefore, keep Morgan's broad research interests in mind in crafting cover letters.
No more than two sentences in your cover letter should discuss teaching to avoid the risk of being labelled student-oriented. The rest of the cover letter should focus on research. A cover letter sent to a UK HEI should never be longer than one page.
I would love to have another CBH-HAC member here in the UK. For the record, I'm not interested in applying for any of the jobs opening up in Bristol, since I love my current post here in Liverpool and have an excellent working relationship with my professor, Andrew Popp, who is the editor of Enterprise and Society.
I would also be open to discussing possible research collaboration with CBH-HAC members, provided our target journal was listed in the ABS guide. Based on recently obtained information, I would be very eager to publish in Management and Organization History.