Lorax Movie Trailer
Billie Kjergaard
Another of Dr. Seuss' whimsical children's books is getting the big screen treatment, but this time, it's one of his most didactic and controversial works. The first full trailer for The Lorax, an adaptation of Seuss' 1971 environmental fable about the dangers that industrialization poses to nature, was released Thursday. (Watch it below.) The title character, a mustachioed furry creature, speaks on behalf of the trees against the greedy Once-ler who is chopping them down to profit his business. Here are seven things that nostalgic commentators are buzzing about now that they've had their first look at the film, which is due out March, 2012:
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Okay so like..I remember Koi n me went to see Puss in Boots in theaters last year and we saw The Lorax's trailer for the first time. I literally FREAKED and was spazzing so hard because I was absolutely in love with the concept; I was in love with Ted's character! I remember being read The Lorax as a child but it was a vague memory. When seeing the trailer, I always thought Ted grew up to become The Once-ler and he was cutting down trees to bring back to Audrey. I was fangasming too hard to noticing the obvious differences between the two at the time but dkjdhd;ijdhg. I KNEW Once-ler did NOT HAVE a face growing up so I had NO IDEA the one in the movie was actually him!I want to rewrite the movie so it follows this concept, putting my own spin to make it more original n shit. Insane? YES! Impossible? NO!
Universal Pictures has released the second trailer for their upcoming 3D CGI animated Dr. Seuss adventure The Lorax, which finds Danny DeVito voicing the title character. To delve deeper into this magical world, click on the clip below.
The first 20 seconds are Gold. Instantly we know that this has to be a Dr. Seuss story because of the characteristic rhyme (which DeVito reads perfectly). We are introduced to the world and given a good idea of the style of the film very quickly. This is also where the indie music begins to kick in, again reinforcing the overall style of the flick.
Overall, I thought this was a decent trailer. It did a great job of showing me that this film would probably be worth my time if I went to see it in theaters, yet it did so by showing me the whole film. I am excited about it and really looking forward to catching this flick with my family and friends when it comes out next March.
But now Hollywood has come along, and using its impeccable logic-Kids love Dr. Seuss; kids love movies; ergo, kids will love Dr. Seuss movies!-has finally gotten around to making a full-length version of The Lorax. There's a mixed record on Dr. Seuss movies (Horton Hears a Who, not bad; The Cat In the Hat, a soul-sucking crime against nature), but particularly with The Lorax, a rather bleak morality tale with only a couple of characters, they'd have to cram in a whole bunch of humans and events that Dr. Seuss never dreamed of to get it to 90 action-packed minutes. And did they ever; Grist's David Roberts, upon seeing the trailer, called it a "rainbow-barf monstrosity."
But the fact that they've made a movie out of the enviro-rhyming book has made conservatives predictably outraged. Lou Dobbs, always ready to explore new frontiers in bloviating jackassery, sees a conspiracy linking Hollywood, Occupy Wall Street, and the Obama White House, pushing not just the environmental extremism of The Lorax, but also the socialist redistributionism of the children's classic The Borrowers (in its form as a new film called The Secret World of Arrietty) because the tiny little beings steal things like sugar cubes from humans, whom Dobbs believes represent the 1 percent. Seriously.
But as David Haglund says, of course The Lorax is propaganda-that's just how Dr. Seuss intended it, and you couldn't make a Lorax movie that wasn't. Should that bother us? Eh. Lots of what Hollywood does is propaganda of one form or another, and the fact that the town is full of liberals doesn't mean all the propaganda runs in one direction. Half of what the movie industry puts out makes clear that most problems can be solved with the enthusiastic use of firearms. The NRA doesn't seem displeased about that, and I don't hear Lou Dobbs complaining. The upcoming film Battleship (yes, based on the board game, but with aliens) will, I'm fairly sure, portray the U.S. Navy in a heroic light. For every Platoon there are 10 Top Guns. Courtroom dramas send the message that the legal system ultimately produces justice. The propaganda is everywhere.
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