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Burger King introduces gay pride WhoppersJuly 15, 2014Edward, Burger King recently promoted the "gay pride" message with a rainbow Whopper wrapper at one of its stores. Unless there is some pushback from consumers, there is a real possibility that they could expand this promotion.
It was the same Whopper as always, but in a rainbow-colored wrapper. Fernando Machado, Burger King's Senior Vice President of Global Brand Management defended the company's promotion, telling USA Today that the "Proud Whopper…showcases who we are as a brand," adding, "It shows how we, as a brand, believe in self-expression."
TAKE ACTION We have prepared an email that you can send directly to Burger King executives. In addition, a copy of your email will be sent to the Burger King Franchise Association, reinforcing your message that promoting and encouraging abhorrent behavior will drive families away.
It is very important that you forward this alert to your friends and
family members.
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e-mail message was sent to ela...@ellijay.com. Edward signed
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