Re: Fieldstone Marketing - Brainstorming

[Jerry Newman]

Hi Cathy,

These are some great ideas.  I think the problem with the MLS maps in the way they were originally entered into the MLS. If all the group leads had access to their communities in the MLS, we could fix that problem. The Craig's list idead is great, but we need more agents doing this too. Recommend the Group Leads have a meeting to address many of these ideas. I believe Lackand and Randolph will still accept flyers for listings, but Ft Sam Houston will not.  Realtor.com would be a great tool if we had access to those listings in Realtor.com.

 

Thanks,

 

 

 

 

 

 

 

 

Best Wishes,

Jerry Newman, ABR®

US Army Retired

210-789-4216 Direct

210-696-9981-Fax

San Antonio Real Estate

Jerry Newman’s Blog

San Antonio Home Values

Je...@JeremiahNewman.com

 

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----- Original Message -----

From: Cathy Bourbois

To: fieldsto...@googlegroups.com

Sent: Wednesday, April 20, 2011 10:29 PM

Subject: Fieldstone Marketing - Brainstorming

Marjory asked if anyone had any marketing ideas…here is a quick brainstorming list to get started…

 

Marketing Brainstorming Ideas

(Some ideas may seem crazy…but that’s what brainstorming isJ)

 

Put a big sign box in front of the information center next to an Open House sign with copies of the MLS map of all of our listings in the neighborhood.  (But as you can see from the attached map, we need to fix the mapping in MLS first.)  This should help guide people to drive all around to look at all of our listings in the neighborhood.  On that flyer we could say “To See Any of All of these Homes visit our info center from 11- 6 or call after hours.”  We could have them call a) the phone duty number b) we could list all our names and numbers or c) we could keep going through the process of swapping out fliers with just one agents name and contact info.

 

Have agents posting Open House advertisements on Craigslist.  For example, for the last couple of days I’ve put a post up advertising 8 Open Houses in Ida Creek. From 10 – 6 for the next day.

 

Multiple agents posting Craigslist ads often for individual listings (Allison has done a nice job of this.)

 

Agents go door to door speaking to existing residents asking for referrals (as of a couple of weeks ago, Dean said that they were still paying existing homeowners a $50 referral fee for buyers.)  I would be willing to do this…but I’m a scaredy cat and would want someone to do it with meJ

 

See if the HOA could organize a neighborhood garage sale to bring lots of traffic to the subdivision…then we could have a team of agents there bright and early to offer refreshments and show people the available houses

 

Research costs to advertise in the military papers since several of our subdivisions are close to bases…if costs are reasonable, consider splitting cost among the team.

 

Host “First Time Homebuyer” Seminars in a model.  Have loan officers co-host with us. We could all send out email invites to our databases.

 

KW Team Meeting in a model to educate our own (Amy has already said she would ask Sonia to set this up.)

 

Find a way to educate all the phone duty folks on the product so they have a better conversion rate. (Email info? Call them all?  Post info in duty room?)

 

On Realtor.com, put in Open House times for our listings

 

Market to Realtors that have helped a lot of buyers near our subdivisions…for example, could we run MLS reports to identify selling agents that have had a lot of transactions near Ida Creek and then call or email them information on our homes?

 

Ok…that’s all I can think of for now…hopefully this brainstorming will help spur on some even better ideas!

 

Thanks!

Cathy Bourbois

Realtor, MBA, SRES

Keller Williams Realty
210-325-3763

CathySellsSanAntonio.com

ca...@cathysellssanantonio.com

 

From: fieldsto...@googlegroups.com [mailto:fieldsto...@googlegroups.com] On Behalf Of MARJORY FELTER
Sent: Wednesday, April 20, 2011 5:35 PM
To: "
Subject: Update Notice about Metal signs

 

Gina and I are going to take the 7 metal (Big Red) signs to Ida creek and 3 to Southton on Friday.  will need help to put into ground... does anyone have any extra tubes they are willing to donate for this cause... we need our names/numbers for potential clients to get calls. Those that do not have our riders  will still go to 696-9996, that's okay as long we get some buyers for the listings..     Any good ideas on marketing... looks like it up to us to be creative.  I have made a sign that says...  'ASK ME ABOUT THE $7.000 BUYER INCENTIVE'  Had it when we had the $8,000 stimulous deal.  Will seeif we get any takers.  I called a couple of sign places but they were anywhere from $14.00 each for a set of 5 to $10.00 for a set of 20.  Any suggestions, feel free to communicate.  lets make our time  invested work for us.  Maybe May will bring new buyers....your Ida group leader.  Marjory  Marjory A. Felter,ABR Keller Williams Realty 210 684 9110 Office 210 326 4397 Cell 210 684 1820 Fax mar...@swbell.net www.visitsanantoniohomes.com Hug someone today!

 

[Jerry Newman]

Hello Cathy,

You had an earlier message about making a BIG Sign with $7000 incentives for the buyers. That's a great idea to have that or any type of financing sign of each of our listings in those various subdivisions. I will check with my friend Clicie Lopez to see if she is still in the sign business.

 

Thanks,

Jerry Newman

Gatewood Community Lead

210-789-4216