Hold on to Employees By Letting Them Go
Bravetta Hassell | Chief Learning Officer
To retain top talent, companies might want to make it easier for people to go - to another role or department that is.
In a February Fast Company
article, Hootsuite CEO Ryan Holmes advocated for a new focus on "people
movement" rather than people retention. Gallup reports some 60 percent
of millennials are open to new job opportunities, so rolling with the
tide as opposed to swimming full force against it may be a better
retention strategy.
Holmes acknowledged that losing employees in
general isn't a good thing. "But if all you worry about are retention
issues, then you're pouring tons of resources into reducing churn and
missing other areas that, for one thing, you have much more control over
and, for another, might end up making a bigger difference in the end."
By
focusing more on people movement throughout an organization, Holmes
wrote that leaders could be pumping oxygen into their business. Why is
people movement important? At the social media platform company, one of
the enterprisewide goals is to ensure that 20 percent of its employees
aren't in the same position by year's end. People movement is critical
to organizational health, Holmes wrote. "Indeed, moving people out of their current roles can be just as important as keeping people in them."
Here's how:
a) It supports employees' personal and professional development needs, which, when satisfied, help fuel engagement.
b) It busts up silos and disperses institutional knowledge and know-how.
c) It sustains startup energy and spirit at a larger scale.
At
an early-stage startup, agility is a must for employees who often wear
multiple hats. "But this kind of role fluidity diminishes as a company
grows, and jobs become more specialized," Holmes said. "The enthusiasm
and creativity that makes the scrappy startup environment so appealing
gets watered down." Get rid of or scale back retention efforts in favor
of a people movement strategy, and watch that startup type of excitement
begin to flourish.
Holmes said a transition to such an approach
would require a culture change around retention efforts and a recast of
the manager role, among other things. A structured development program -
offering a tour-of-duty type experience - would also help facilitate
this alternate take on employee retention efforts.
In a
competitive and limited talent landscape, companies encouraging people
to move around may seem like a step in the wrong direction, one that may
accelerate existing turnover issues. On the other hand, by promoting an
open-door policy, companies could be communicating to growth-hungry
workers that there is every reason to stick around.
[About the Author: Bravetta Hassell is an associate editor at Chief Learning Officer.]