Douglas presents at Social Media Marketing Workshop:Generating Revenue from Social Media - Sept 12, 2009

[Douglas E. Welch]

I will be presenting as part of this workshop being held in Los Angeles. My topic for the day is Twitter. Please share this with anyone else who might be interested -- Douglas

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Social Media Marketing Workshop:Generating Revenue from Social Media                                                           
Sept. 12, 10am-4:30pm   Los Angeles at BlankSpaces, 5405 Wilshire Blvd, Los Angeles CA 900036
                                

AGENDA

VIEW SPEAKER BIOS HERE


10:00-10:30  Registration and Networking Coffee

10:30-11:30  Engaging Consumers with Honest Dialogue:  How to Promote Customer Loyalty and Deliver Your Brand Message Using Social Media
 Keynote: David Reis, CEO and President, DEI Worldwide

11:40-12:40  Driving Revenue through Social Media
Presenter: Joey Tamer, Strategic Consultant, www.JoeyTamer.com

Facebook, Twitter, MySpace, YouTube, Linkedin, blogs and iPhone Aps: these are the 21st Century communications networks. Do not be left behind using old forms or your competitors will win. This session will focus on the business uses for these sites and tools, their strengths, and the best strategies to integrate the use of all of them to drive new opportunities, new awareness and new revenue to your business, even if your brand is you.

12:45-1:30  Networking Lunch
We will divide into small groups, introduce ourselves, and discuss specific topics over lunch.  This is a great chance to meet the other participants for business development. 

1:30-2:30 Inside Secrets of Twitter in 140 Characters or Less: Best tools, techniques, and how to use them 
Presenter: Douglas E. Welch, Independent New Media Consultant 

Everyone agrees that Twitter is a great communications tool, but how can it help your company recruit customers; deliver your message and generate revenue?  We hear about the best tools and programs for using Twitter to its full advantage with examples.  Learn how marketing, PR and brand managers are using twitter to deliver complex brand messages and increase public exposure.

2:40-3:30  Beyond Buzz: Using Social Media to Really Grow Your business
Presenter: Brian Hollowaty, Founder of GloballyCompetitive.com and consultant at UCLA Anderson School of Business

In this tough economy, social networking offers a low cost way to engage your target market and build relationships. But you can spend a lot of money creating social media buzz and increasing the interest in your site, but it’s a waste unless you have a well thought out strategy to convert those fleeting viewers to long term paying customers.

We give you practical strategies to:

• Develop an integrated social media strategy for your business
• Utilize social media tools to increase your website Google ranking
• Stand out in all the clutter to attract and engage your target customers
• Leverage social media to attract customers and increase sales

3:40-4:30    Case Studies including Coca-Cola: Creating Killer Fan Sites Which are Authentic and Drive Sales
Presenter: Christine Lau, Manager, North Highland 

Are you not sure how to use social media to create a community for your fans and customers?  We walk you through some of the most popular sites, show you how to set up accounts, and demonstrate best practices to follow.   Hear a case study on the Coca-Cola Facebook page was created by two fans who loved the brand. Coca-Cola found the page, and rather than trying to buy it,  gave rewards to the fans such as a trip to their corporate offices, and found other ways to empower them.  As a result, this is one of the most popular and authentic brand fan sites. 

Learn how to build a fan page, create entertaining content; lively discussion boards; two way communications; increase traffic; support from the corporate brand; and generate revenue. 

4:30-5:00  Networking and snacks