David Ogilvy Recommended Books

[Adrienne Borgman]

Ratherthan giving you an arbitrary list of the books that just happened to resonate with me, be recommended to me, or show up on my Twitter feed that one time, I went out and did the research to find which books were making a difference for real copywriters and why.

More importantly, legend has it that if you include a list of business books without mentioning David Ogilvy or Gary Halbert, the ghosts of gurus past, present, and future will appear and begin fighting aggressively about who has read through The Boron Letters the most times.

Award-winning copywriter Luke Sullivan spent three decades developing campaigns for the likes of Miller Lite and Time Magazine. He distills all that knowledge into a practical guide on making ads, including tactics and examples of great (and not so great) advertising.

This classic is perfect for new and intermediate copywriters who want to learn both copywriting and tips for getting work. Be sure to pick up the fifth edition with additions from Edward Boche, which helps bridge the application gap between digital, social and traditional media.

In these letters, Gary shares his insider tips on how to convince and convert buyers using copy, and he sprinkles in a few pieces of life advice along the way. Bond also throws in his two cents underneath each letter to link the principles to modern advertising.

Here are a selection of great books that are steeped in the science of behavioral psychology and will help you understand how people operate.16. Scientific Advertising by Claude HopkinsI mean, the name really says it all. Scientific Advertising may have been written in the 1920s, but the insights into consumer behaviour are still relevant today. This snappy book contains a variety of tried-and-tested advertising techniques to market your product more effectively using copy.

In Cashvertising, consultant and trainer Drew Whitman breaks down the psychology behind customer behaviours. He goes beyond explaining copywriting principles and delves into the hardwired instincts that cause people to convert.

The following books do a great job of helping you understand various aspects of marketing. Some offer a practical look at specific types of marketing. Some offer a more conceptual look at important marketing concepts.

This book, like virtually every business book, takes the core concept of the video and expands it to 40,000 word. Is that necessary? You tell me. If you like the video but never succumbed to the peer pressure of watching it back in 2014, congratulations. Now, if you prefer video, go watch the fucking video. If you prefer books, get the damn book.

Produced by the Global Association for Creative Advertising & Design, the D&AD Copy Book contains essays from over 53 copywriting and creative professionals around the world. Display it on your bookshelf and flick through it for inspiration, or pop it at the reception desk in your agency. Your copywriting and your table will thank you.

As a ludicrously successful author who scoffs at structure and writes more off of impulse and intuition than the vast majority of successful writers, nobody on Earth is more qualified than Stephen King to convince you that writing is as simple as sitting down and writing.

This makes it a great industry to be a part of. However, it also means that in order to be the best marketer you can be, you have to possess at least a basic understanding of a lot of different concepts.

Without a doubt, this is one of the most widely read and influential marketing books of all time. Nowhere else can you get such a clear and concise education on the most essential principles that make up the foundation of modern marketing.

It covers a range of important topics that are still relevant today. Like the importance of using facts to back up your claims and doing competitive research. Or how to convey a brand image that sells and position your product for success in the marketplace.

The good news is that a marketer who understands this, and who knows how to build an effective business strategy, will be that much more effective and in-demand. So definitely check out this business strategy books that will help make sure your company stands out from the competition (in a good way).

Through her failures, she not only learned, but overcame the troubles at hand. She began helping other small business owners find their own success, discovering more about herself along the way, and this book was the result. Allow Nic to help you learn more about yourself too, sharing her failures, but even greater successes as an entrepreneur and as a mother.

In this book, John provides the life changing routines and winning secrets that he and other successful entrepreneurs have employed to get where they are today alongside his story of the grit and persistence that it took for him to find his way to the top.

This book is the story of entrepreneur Lisa Price, who went from bankruptcy to business owner with her all-natural bath and beauty products. Using the tools within her own home, she started a successful business from her kitchen.

Her story of creating financial freedom for herself is inspirational, and details in depth the struggles of making something out of nothing. This memoir gives insight into the struggles of starting your own venture, and doing so from within your home. And as more businesses move to remote work, this is a must read.

In this book, Dan teaches you how to navigate the fine line between following time-honored, reliable business strategies and experimenting with newer business strategies and models designed for the modern consumer.

In a nutshell, it works by sending an email to the person 1-2 levels above your decision maker. So for example, if your prospect is a Sales Manager, you might reach out to the Sales Director. Then ask that person to put you in touch with the correct person. From there, you set up the call and proceed with the sales process as usual.

Chet explores 12 of those strategies in this book, including topics like becoming a brilliant strategist, time management secrets of billionaires, how to accelerate your growth by hiring superstars, and more.

In this strategy, The Red Ocean represents the businesses and industries of today, and the Blue Ocean is the unoccupied market space, waiting for you to explore and conquer the potential inside. It is a strategy book that you will come back to again and again.

The explosion of ecommerce throughout the last decade has changed the way sales are normally garnered, and has altered the traditional B2B selling style. Finely tuned online marketing and digital services can go very far today when working with your business clients by letting digital do the heavy lifting.

Samantha Stone offers a very self-aware guide for how to adapt to new trends in the online marketing space. She recognizes that organizational change is no easy task, making this book a highly recommended read when you are in the market to increase your sales.

This book is written with the beginner in mind, and as a result it starts from ground zero and teaches you all the most important, fundamental principles of digital marketing. Each chapter builds on the last, giving you a solid education in the customer journey, customer acquisition, website optimization, and more.

This book shares 23 different profit models that companies can use to generate greater profits. And the central mantra that ties all these profit strategies together is the importance of understanding your customer.

This compares marketing to software development and gives you a management framework that can help to improve your marketing results without getting lost in the sea of overwhelming changes and data that inundate most modern marketers.

Marketing today is more complicated than ever, with more channels, data, and touchpoints than ever before. Implementing this framework is a great way to help simplify all that data so you can focus on what matters most in your business.

Here is another great book by Al Ries and Jack Trout. This is the classic work on how to create a position in the minds of your customers that helps you to generate new customers, stand out from your competitors, and capture market share.

Building value is a concept that is invaluable itself, and being able to do that by becoming a company your customers will care about is what Jiwa shows you in this book. Learning more about what your customers want and need will not only help you create better offerings, but it can guide your marketing efforts to focus on connecting more with customers and solving their problems along the way.

Being able to effectively sell your product or service often goes way beyond setting a competitive price for what is offered. This book teaches you about the true power of telling great stories, taking you from a business to a brand.

While puffery can often be found in the marketing world, this book will guide you in being an ethical story teller to avoid misleading your audience. The advice shared by Godin is to practice telling stories, but not telling lies. The power of branding through truthful story-telling has infinite potential, and this book is ready to help you further those skills.

What does it mean to be a leader? Is it about status? Wielding power and using it to take control? Is it supporting your team and allowing them to become leaders themselves? This book seeks to answer all of those questions.

This book gives you those tools and fundamentals that you need to be successful and happy in this rapidly changing world, teaching you how to find your own place in this digital workforce that will enable you to do things that you want to do.

Jonah spent 10 years answering that question, and he came to the conclusion that what REALLY makes things catch on is word of mouth. Social transmission. We pay attention to what other people are talking about.

This is without a doubt, one of the most influential business books of the past decade. If you want to understand the underlying principles that inspired the Lean Startup revolution, then you need to give The Four Steps to the Epiphany a read.

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