Download !EXCLUSIVE! Adidas Logo
Halima Leisch
The Adidas logo is recognizable around the world, regardless of language or culture. As an iconic brand with deep historical roots, it deserves its reputation. Adidas has grown from a small local sportswear provider in rural Germany into one of the world's top sneaker and athletic wear providers.
Adidas' logos have remained largely unchanged over the years. On the other hand, as the company expanded and unveiled new product lines and branding, it kept adding new logos. That being said, they are all instantly recognizable and accomplish their intended tasks admirably.
The original version of the Adidas logo debuted in 1967 and is still in use today. This new logo is essentially the same as the old one except for the changed font and inverted brand colors of black and white. This logo is used across all of their current retail locations and promotional materials because of its simplicity and effectiveness.
Alternate Adidas logos first appeared in 1971. In addition to the wordmark, the three stripes that have become a symbol of the brand are still visible near the bottom. It's a plant with three intertwined leaves, symbolizing the variety of products available from Adidas.
Their trefoil logo can be seen predominantly in their lifestyle and casual wear. Popularized by celebrities such as musicians and social media influencers, this range is more expensive without offering any functional benefits.
Numerous people believe that this logo, which debuted in 1991, is the most widespread. The traditional watermark of three parallel lines remains intact, but now the lines are at an angle. This logo conveys strength and cleanliness at the same time.
The Adidas EQT line, the company's athletic line, features this logo. This is the Adidas logo that has become widely recognized as the brand's signature look, and it can be seen on everything from pants and shirts to, of course, shoes.
The circle emblem comes next. It's one of the most up-to-date logos, having debuted in 2002. This logo maintains the refined monochromatic style and the classic three-stripe motif. This logo is only allowed on NEO and collaborative items that are primarily concerned with streetwear and fashion.
Here we have the latest Adidas logo. They debuted in 2005 and can be identified by their horizontal, straight stripes that run from left to right. As a result of its minimalistic style, it can be quickly identified.
For almost all of its nearly century-long existence, the Adidas logo has consisted only of black and white stripes. This has been kept around in part because of its historical significance, but there are other advantages as well.
Having four logos on the page at once isn't as straightforward as having them all be black and white. Some may question the rationale behind Adidas's use of multiple logo variations. Well, they make collections of clothes with a particular message in mind.
Found primarily on outdoor and sportswear products. The logo features a stylized mountain with three parallel stripes running through it. It represents the brand's focus on creating products that help people tackle any obstacle, whether it be in sports or outdoor activities.
Over the years, Adidas has built a solid reputation for producing reliable products. The Adidas logo and brand have become synonymous with high-quality athletic performance thanks to extensive marketing and endorsements from prominent figures across a wide range of fields.
adidas has been a sponsor of the B.A.A. Running Club since 1992. In 1999, adidas and the B.A.A. unveiled a joint venture, a long-term, year-round running program designed to promote overall fitness and health among Boston-area youth in Boston Public Schools. Since then, more than 30,000 students have participated in adidas-sponsored B.A.A. events including the B.A.A. 5K, B.A.A. Relay Challenge, and B.A.A. Invitational Mile. Adi Dassler founded adidas on a passion for running and a focus on making equipment that helps all athletes perform at their best. Today, adidas remains committed to those values. To learn more about adidas running, visit www.adidas.com/running.
Much like its predecessor, this logo would enjoy widespread success, eventually beocoming the adopted standard across all apparel. The trefoil logo was relegated to the heritage line of products which continue to enjoy success to this day.
In 2005 the company boiled down the logo to its most minimal incarnation to date - a simple wordmark in the classic font with the three bars placed horizontally alongside. Anyone who has bought a pair of Adidas in the last decade will no doubt recognize this logo from the branded packaging and boxes their products are sold in.
It proved itself to be a versatile design element, helping to further propagate the empire that Adi built. By this point Adidas had merged all its children companies into a conglomerate (The Adidas Group) which would become the umbrella company for other big names like Reebok and TaylorMade. The logo has the symbolic gravitas of a company which makes a tremendous effort to expand and stay current, without losing the connection to its roots.
During this time, Adidas were sold in Asia, Europe, and North America. These continents were honored on the logo, each one represented by a leaf. Thus, the logo was a representation of the growth of Adidas; three leaves for three continents.
This logo is one of the most familiar to consumers because it has since been adapted for use as part of several logo marks for the brand, such as the Badge of Sport, they launched in 1996. In this logo, the Three- Bars design was combined with the Adidas wordmark. With this update, the three stripes and the Adidas name became interchangeable.
In 2002, the brand contained the stripes in a circle. It was made to resemble a mark made by an animal. The tell-tale three marks of Adidas run over the surface of the circle, arching and reducing in size as they move up and reach the right side. The logo remains two-dimensional and on a single plane. Known as the logotype, this is the common logo still used today for Adidas products and brand.
Adidas uses the trefoil shape in conjunction with the three-stripes design for their line of more laid-back shoes and apparel, known as the Originals. It still features the three stripes from the classic design, but this more artistic logo holds a special place among the logo interpretations.
And yet, when Iman Shumpert had an Adidas logo (how ironic) shaved into the back of his head before Friday's Knicks/Bucks game, the NBA retaliated. Shumpert, known for his high-top haircut, was forced to remove the logo of the company in which he endorses, leaving an empty triangle, somewhat resembling the logos of Delta, Caterpillar , Avery International and even Nabisco.
"sry @nba didn't realize there were branding issues wit da logo #iPUToN," Shumpert wrote in a message on Twitter and Instagram, which he paired with a photo of his haircut before and after the league stepped in.
What is interesting, though, is the fuzzy line between what is accepted and what is not. Shumpert's teammate Carmelo Anthony has a Warner Bros tattoo on his left shoulder, though it apparently is a representation of West Baltimore, where Anthony grew up, not because he's a fan of The Animaniacs. Marcin Gortat found himself in a pickle a few years ago because of a Michael Jordan jumpman logo on his leg -- but it wasn't the league yelling at him. He had a shoe contract with Reebok, and they didn't like it. Very understandable.
In a world that's becoming increasingly visual with the growth of photo-based platforms like Instagram and Snapchat, this ranking of logos' appearances on social media demonstrates the power of brand imagery and sports sponsorships, particularly for a global sport like soccer whose teams inspire regional allegiances.
Brands spend millions of dollars each year to get their name and logo in front of mass audiences, but there are few ways to determine the level of visibility achieved or the ROI that's directly linked to offline marketing efforts. Brandwatch's study provides a snapshot of how the most-seen brands on social media stack up against competitors in their quest to build awareness around their brands' logo and name.
As a Jordan Brand endorser and a man with his own Air Jordan sneakers, Drake can't really be seen in public wearing the logos of competing brands. So, what's the man to do when he wants to wear an adidas soccer jersey without looking like he's promoting the brand? Apparently, Photoshop is the answer.
On Wednesday, Drake posted the above image of himself in the adidas-made away kit for Italian football club Juventus. But, as pointed out by adidas fan page Show Me Your Stripes, the adidas logo hit on the chest is conspicuously missing.
There's even another photo that Drake posted, seen below, where the adidas logo in question is just barely recognizable, seemingly obscured on purpose. The brand's three stripes across the shoulders are visible in both photos.
(Buying the logo from that website should not solve the problem as they should be offering the logo in PNG format, instead of the original AI files etc., which doesn't help in finding out what kind of font it is)
Hi James, this is a neato design for a typeface, but the font has a lot of spacing issues and some places where the shapes are a little odd. I generally see free fonts with issues like this on sites like dafont, so I'd suggest Google Fonts as I find their offerings are more design- and technically-competent, and also gratis. Either way, though, if this is just for a logo I think it's appropriate to do as George says and find a similar font. I would even go so far as to make the tweaks you want in the logo if you don't find a satisfactory match, and use a complimentary typeface, even if it's not a perfect match. You may even be able to make the spacing a shape corrections that way.
Recognized by people from across the world, Adidas is the most active sportswear brand on social media, with an average of 6.7M image-shares per month. From the Olympic stage to the celebrity-inspired street wear style, the Adidas logo is a sign of supreme quality and style. The simple and single-color logo design was not what we see today. It has gone through multiple changes and only got better with every redesign.
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