SCHEDULE FOR TOMORROW

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Nov 14, 2010, 5:04:27 PM11/14/10

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See below for information on tomorrow's event. I really recommend that you attend as many panels as possible. NARIP does a great job with their events and tomorrow will be no exception.

Please let us know if you have any questions.

The E-Board.

SCHEDULE

9:00 a.m.
Registration opens

9:30 – 11:00 a.m.
Session 1: View From The Top with Tena Clark

Ms. Clark will discuss setting music strategy for brands such as McDonald's, Mattel, Procter & Gamble, 7Up, Target, Toyota, Victoria's Secret, Subway, United Airlines and AARP. Ms. Clark is Founder & CEO / Chief Creative Officer of DMI Music Branding Group.

11:00 – 11:15 a.m.
Networking Break

11:15 a.m. – 12:45 p.m.
Session 2: View From The Top II: The Ad Agency Angle

Ms. Berman and Messrs. Peterzell and Rabinowitz will discuss how their respective ad agencies create and set music strategies for brands such as A&E, Nokia, Jagermeister, Marlboro and others. Also to be discussed: brand-sponsored tours (Kenny Chesney, Reba McEntire, Ozzfest, and Fergie), and how securing second-tier (or unknown) brands can work to the developing artist's advantage.

Session 2 Speakers:

Cheryl R. Berman, Founder, UnBundled Creative

Marcus Peterzell, Managing Director, Engagement and Entertainment Marketing, FATHOM Communications

Josh Rabinowitz, Head of Music, Grey Worldwide

12:45 – 2:15 p.m.
Lunch

2:15 – 3:45 p.m.
Session 3: Evolving Deals In Licensing & Branding: A Behind-The-Scenes Look.

This session will cover the most important considerations and rights involved when identifying and securing an artist (or band) to “headline” (or be an integral part of) a campaign that extends beyond merely licensing a song for a commercial, with respect to established and developing artists. New deal structures and models will be discussed along with licensing, fee ranges and negotiation strategies.

Session 3 Speakers:

Jeffrey M. Liebenson, Esq., Entertainment Lawyer

Mike Worthington, Artist Development Executive

3:45 – 4:15 p.m.
Tea Break

4:15 – 5:45 p.m.
Session 4: Bringing Artists & Brands Together: Deal Makers Speak Out. Who brokers these deals and how? How to broker the best deal will be discussed in this session, with examples of successful (and not so successful) deals.

Session 4 Speakers:

Jonathan Daniel, CRUSH Management (Panic! At The Disco, Train, Fall Out Boy)

Lori Lambert, Senior VP of Strategic Alliances, Universal Motown Republic Group

Kenny Ochoa, Vice President, Music Licensing at Sony Music Entertainment

Umut Özaydinli, Founder & Chief of Possibilities for Deviant Ventures (former Global Music Marketing Manager, Worldwide Sports & Entertainment Marketing, Coca-Cola, now Deviant's client)