Rethinking Strategy Canvas for Final Project
Nicole Hackett
Just wanted to share my thinking with you all and get your thoughts
regarding our final presentation. I saw a few of the comments that
Welch had put on our strategy canvas presentation...though he had not
placed a final grade on it. His main point was that we should look at
the brands individually in reference to a particular customer segment
and its direct competition in that arena. Further as I plotted out the
overall Ford vs competition as we discussed and planned it did not
give us much to go on.
I know this is a lot of work, but does any think we should take a stab
at doing this for the final. If we did, here is my thinking:
- We choose to rid Ford of Mercury and Jag or any brands we feel are
redundant or have little potential to bring in profits needed.
-Then we take the remaining 4 or 5 brands and chart them in separate
strategy canvas' in the way Welch suggested.
-We outline the highlights from theindividual brand canvas' and could
suggest we try to leverage them into the Ford brand itself. Or
something along these lines. This would allow us to recognize Ford's
capabilities and where they could be used to lift other Ford brands
and give Ford as a whole an overall position in the mind of consumers.
Further I was thinking we could almost divide Ford up into a better
and best strategy for the dealerships. Like Daly had talked about with
the Trucks. We could do a mid range dealer selling Ford cars and
trucks, Mazda and then a luxury Ford dealer selling Volvo, land rover,
Lincoln etc. Just a idea I had, thought we could talk about it and
evryones ideas further on Sat.
Let me know if anyone has thoughts on the strategy canvas...I don't
care either way we decide to tackle this. I just wanted to ensure we
thought through it given some of our grades over the past quarter. It
would be nice to really hit this final home. Regardless of how we do
this I can still bring our strategy canvas to the meeting and we can
manipulate it further then, if there is support to breaking them up
for the brands I can work on that and try to bring what i can get done
on Sat as well. Let me know.
Thanks!
Nicole
Michael Loiacano
Eugene Yohannan
eyoh...@gmail.com
I believe we should follow the route of Nicole's suggestion since it
is all about customer equity. This will lead to organization
alignment, customer satisfication and shareholder value since Ford
will focus on the sum of the lifetime values of all the firm's
customers across all brands. This leads to customer segmentation, and
in order to enhance customer equity, I suggest we should discusse
value equity, brand equity, and relationship equity in our
presentation.This will tie in nicely with the balanced scorecard since
Ford will be able to measure all the important elements of corporate
strategy from continous improvement, partnerships, and teamwork on a
global scale. Thus, Ford will become an Allied company as opposed to a
holding company. Finally, we should build fords brands around the
customer segments and perhaps recommend eliminating some product as
Nicole was suggesting some possible lines to do not fit in with Ford's
customers. This is something we can measure in the strategy canvas.
This is also an idea. it may be far fetched, however, what if we
proposed the idea of mergering Ford with another company. The Ford
brand maybe unattractive to their customer segment. It is just a
thought.
Please offer your thoughts.....
Eugene
On Jul 19, 10:02 am, "Eugene Yohannan" <eyohan...@gmail.com> wrote:
> Great insights. i will get back to you sometime today. Hope everyone is
> doing well.
>
> Eugene
>
> > Nicole- Hide quoted text -
>
> - Show quoted text -