Sociocultural trends

[Roni Gloger]

Guys, what do you think about this for the sociocultural trend slide:

Slide:

A 2011 study by NSGA’s show that the fastest growing sports activities in the US were:

• Kayaking 26.6%

• Skiing 11.5%

• Aerobic exercise at 8.9%

• Running/jogging at 8.9%

Note section: NSGA’s (national Sport Goods Association) 2011 sports participation study showed that the fastest growing sports activity in the U.S. were the following: Kayaking increased 26.6%, followed by cross country skiing at 11.5%, aerobic exercise at 8.9% and running/jogging at 8.9%.

People are being more active and based of this study we can see that are choosing ourdoor sports and that potentially could need an hydration product to complement their practice.

Thoughts?

Roni Gloger
(310) 774-6229

[Faris, Kenneth]

I don't naturally associate kayaking or skiing with the need for hydration.  That said I can see that those in alternative outdoor sports would be more likely to gravitate towards organics.  Do you know of stats on the outdoor sports demographic overlap with organic.  

--
You received this message because you are subscribed to the Google Groups "Capstone_Group6" group.
To unsubscribe from this group and stop receiving emails from it, send an email to capstone_group6_...@googlegroups.com.
For more options, visit https://groups.google.com/groups/opt_out.

[Roni Gloger]

I don't have stats on that. Maybe another option is saying:

People are being more active and based of this study we can see that the trends are aligned with our target market what we are going to cover in detail later on in this presentation.

Roni Gloger
(310) 774-6229

[Dan Powell]

This if from the Primary market research:

	When do you drink sports drinks?
1	Feeling sick	65	43%
2	Regular exercising	59	39%
3	Being active	54	36%

 

Types of activities: Skiing was 18% and Kayaking was 10%

Answer	Response	%
Walk	137	79%
Run or jog	87	50%
Hiking	68	39%
Exercise equipment at the gym (treadmill, stairmaster, etc)	59	34%
Cycling	58	33%
Chasing the kids around!	49	28%
Swimming	47	27%
Weightlifting	44	25%
Yoga	41	24%
Ok, what did we miss?	38	22%
Spinning and/or fitness class	33	19%