notes on Roni's slides

[Dan Powell]

This is what I had on Roni's slides:

Slide 1. 0:50.  Add what we are - organic powder option for rehydration

Slide 2. 0:46.  delete the "or"

Slide 3. 2:15.  Macro Market Economics.  Add growth numbers.  US population grew.  Largest population growth segments are Hispanic and Asian.  The audience with most like to buy organic and sports drinks are Hispanic.  

Slide 4. Macro Market Economics (2).  

Sociocultural - (dan will help)

- Show changes in context; more sports drinks

- Recreational activity spend

- People spend more on out of the mainstream activities

Reduce or delete the technology piece. (chuck had ideas here)

Evidence of purchase intention from primary market research.

Slide 5.  Chuck is prettying this one up (and all the others

Slide 6.  Just talk about these 4 trends:

Healthy should taste good

Transparency shifts power to consumers

Brands on a mission

Organic certification isn’t enough any more

Slide 7.  

Favorable = Remove #4 low cal options

Unfavorable = More marketing dollars are required to reach customer; Premium dollars on organic ingredients; Add in traditional beverage industry dominated by two giants

Slide 8.  Dan to be available for Roni on the market size slide.