my notes from Nick's presentation

Dan Powell

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Oct 8, 2013, 10:12:11 PM10/8/13

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Slide 11: 1:15 - fine as is

Slide 12: 2:00 - repeating asian and hispanic in demographic slide = leave out or include caucasiaians = leave out, focus on psycographic; and, where is the pain

Slide 13: 1:00 - pick up with the 'where is the pain'

Slide 14: 1:40 - maybe talk about being outside of the building and be where our customers our going to be. the finish line concept

Slide 15: 1:20 - address ORS as a profit potential

Slide 16: 1:10 - say "distribution and supply"; change slide name to "Pricing and Competition"; agree that current plastic bag of formula costs $2.26 for a 20-24oz water bottle

Slide 17: 1:18 - Chuck to beauty up this slide

Slide 18: 0:48 - need $$ upfront, before year 1 to sustain us because distribution channel will burn a lot of cash.

Slide 19: 1:13 - A,B, C distracting. Be profitable at year 1? leave this out

Slide 20: 0:25

Lodestro, Nick

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Oct 8, 2013, 10:23:41 PM10/8/13

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Thanks Dan.

Roni: Once you determine how much time your 'voice over' will be please let me know. We figured that the presentation time PRIOR to the video has to be as close to 8 minutes as possible to ensure that we have ample time to finish. Does that make sense?

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NICK LODESTRO | Regional Sales Manager at IDEXX Laboratories (IDXX)

Babson College | F.W. Olin Graduate School of Business | Fast Track MBA

T: 910.545.8201| nlode...@babson.edu

“A true professional speaks without ever saying a word.”

Roni Gloger

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Oct 9, 2013, 12:30:21 AM10/9/13

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I just checked a couple of times and I'm around 11 minutes. I'll try to make it shorter

Roni Gloger
(310) 774-6229

Charles David Lyle

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Oct 9, 2013, 5:33:46 PM10/9/13

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Version 8 has just been uploaded to the drop box

Charles David Lyle
2013 MBA Candidate | Babson College | F.W. Olin Graduate School of Business

Roni Gloger

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Oct 9, 2013, 6:23:21 PM10/9/13

to Charles David Lyle, Lodestro, Nick, Dan Powell, capstone_g...@googlegroups.com

I added my final notes on the V8 Chuck just saved. I'm travelling Tonight and I have plenty of time but just in case the notes are in each slide.

Do we delete all the other version to avoid confusions?

Roni Gloger
(310) 774-6229

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