Becky,
It depends on your app. For example, if you are only going to be showing 10 items in your UI, cause that's all that can fit, ask for 10 (or 11, if you want to be able to show a "there are more items" link. If you're doing some sort of processing, you may only want to keep a few hundred in memory at a time, so ask for that many. If you're sure that you can fit everything in memory (and it's useful to do so), go ahead and ask for 1000 or so. From your app's perspective, fewer requests is better. From the server's perspective, we have to balance fewer requests with expensive requests having impact on others, so will adjust the max as needed to meet those demands.