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MGT301 Midterm (8) solved by umeed


MIDTERM EXAMINATION

Fall 2009

MGT301- Principles of Marketing (Session - 4)
solved by umeed
www.vuzs.net

Time: 60 min

M a r k s: 50



Question No: 1 ( M a r k s: 1 ) http://vuzs.net

A social and managerial process by which individuals and organizations
obtain what they need and want through value creation refers to which
one of the following concepts?

► Selling

► Advertising

► Barter

► Marketing



Question No: 2 ( M a r k s: 1 ) http://vuzs.net

A marketing manager of a large consumer foods company is studying
distribution, promotion, and price of the company's product. Marketing
manager is studying which one of the following concepts?

► Marketing plan

► Marketing strategy

► Marketing mix

► Market offering



Question No: 3 ( M a r k s: 1 ) http://vuzs.net

Which one of the following options represents this statement “What
place do you want your product to hold in the consumer’s mind”?



► Product

► Positioning

► Promotion

► Place



Question No: 4 ( M a r k s: 1 ) http://vuzs.net

When a church targets different demographic groups to increase
attendance, it is an example of which of the following options?



► Not-for-profit marketing

► Mindless marketing

► Ethics in marketing

► Societal marketing



Question No: 5 ( M a r k s: 1 ) http://vuzs.net

Stew Leonard, owner/operator of supermarkets, reacts adversely to
losing a single customer sale. He feels that this amounts to losing
the entire stream of future purchases that a customer is likely to
make if he/she remains in the area. Which one is an illustration of
the following concepts?



► Market share

► Profitability

► Customer lifetime value

► Market share maintenance



Question No: 6 ( M a r k s: 1 ) http://vuzs.net

A network of networks that consists of millions of smaller domestic,
academic, business, and government networks, which together carry
various information and services. Which one of the following networks
represents it?



► LAN

► Intranet

► Extranet

► Internet



Question No: 7 ( M a r k s: 1 ) http://vuzs.net

Which one of the following options is best to explain the purpose of
intranets?



► Buying and selling processes

► Business-to-business purchasing

► Communication among employees

► Maintaining customer relations



Question No: 8 ( M a r k s: 1 ) http://vuzs.net

Which of the following sets refers to the order or sequence of
marketing management functions?





► Control – implementation – market planning

► Market planning – control – implementation

► Implementation – control – market planning

► Marketing planning – implementation - control



Question No: 9 ( M a r k s: 1 ) http://vuzs.net

Which of the following sets refers to the order of action in marketing
control process?



► Measure performance – evaluate performance – corrective action – set
goals

► Corrective action – set goals - measure performance – evaluate
performance

► Set goals - Measure performance – evaluate performance - corrective
action

► Set goals - Measure performance – corrective action – evaluate
performance



Question No: 10 ( M a r k s: 1 ) http://vuzs.net

Advertising agencies are an example of which of the following
marketing intermediaries?



► Insurance company

► Financial intermediary

► Marketing services agency

► Physical distribution firm



Question No: 11 ( M a r k s: 1 ) http://vuzs.net

Agencies that buy goods and services in order to produce public
services or transfer them to those that need them reflect which of the
following markets?



► Reseller markets

► Government markets

► International markets

► Business markets



Question No: 12 ( M a r k s: 1 ) http://vuzs.net

In creating research questionnaires, which of the following is good
advice for research specialist to follow?





► Use care in the wording and ordering of questions

► Questions do not have to be arranged in a logical order

► Ask personal questions in the middle of the instrument

► Avoid eye contact as it may confuse the respondents



Question No: 13 ( M a r k s: 1 ) http://vuzs.net

Marketing stimuli consist of the four Ps. Which is NOT one of these
Ps?



► Product

► Political

► Price

► Promotion



Question No: 14 ( M a r k s: 1 ) http://vuzs.net

Maslow has a list of human needs from the most pressing to the least
pressing. They include all of the following EXCEPT:

► Physiological needs

► Safety needs

► Need recognition

► Self-actualization



Question No: 15 ( M a r k s: 1 ) http://vuzs.net

Learning occurs through the interplay of all of the following EXCEPT:





► Drives

► Stimuli

► Cues

► Behavior



Question No: 16 ( M a r k s: 1 ) http://vuzs.net

The mental act, condition or habit of placing trust or confidence in
another shows which of the following options?



► Motive

► Belief

► Behavior

► Attitude



Question No: 17 ( M a r k s: 1 ) http://vuzs.net

Which one of the following is NOT the stage that customers go through
in the process of adopting a new product?

► Awareness

► Interest

► Evaluation

► Culture



Question No: 18 ( M a r k s: 1 ) http://vuzs.net

Which of the following is NOT a primary motivation?



► Achievement

► Self-esteem

► Self-expression

► Attitude



Question No: 19 ( M a r k s: 1 ) http://vuzs.net

A transaction in which the organization is making an initial purchase
of an item to be used to perform a new job refers to which of the
following purchases?

► Straight rebuy purchase

► Delayed purchase

► New-task purchase

► Modified rebuy purchase



Question No: 20 ( M a r k s: 1 ) http://vuzs.net

Most organizational purchase decisions are made by which of the
following categories?

► The sales force

► A team of purchasing agents

► A firm's buying centre

► Inventory control personnel



Question No: 21 ( M a r k s: 1 ) http://vuzs.net

In its purchase of a small business computer, Mr. Ateeq asked that
potential suppliers provide information only on units with 1Mb of
memory. As management evaluates the purchase, it finds that 1Mb is
inadequate for many of the software programs they use. In this
instance, the firm would need to modify which aspect of the purchase
process?

► Searching

► Specification development

► Alternative evaluation

► Performance evaluation



Question No: 22 ( M a r k s: 1 ) http://vuzs.net

When Burger King targets different groups from children and teens to
adults and seniors with different ads and media, it is practicing
which one of the following segmentation?

► Demographic

► Age and life cycle

► Psychographic

► Behavioral



Question No: 23 ( M a r k s: 1 ) http://vuzs.net

This type of segmentation centers on the use of the word “when” such
as when consumers get the idea to buy, when they actually make their
purchase, or when they use the purchased item. What do marketers call
this?

► Behavioral

► Occasion

► Impulse

► Emergency



Question No: 24 ( M a r k s: 1 ) http://vuzs.net

Which of the segmenting strategies carries higher-than-average risks
in consumer markets?

► Concentrated

► Differentiated

► Undifferentiated

► Multiple-segment



Question No: 25 ( M a r k s: 1 ) http://vuzs.net

Which of the following are those products purchased for further
processing or for use in conducting a business?

► Unsought products

► Specialty products

► Shopping products

► Industrial products

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