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MGT301 Midterm (8) solved by umeed


MIDTERM EXAMINATION

Fall 2009

MGT301- Principles of Marketing (Session - 4)
solved by umeed
www.vuzs.net

Time: 60 min

M a r k s: 50



Question No: 1 ( M a r k s: 1 ) http://vuzs.net

A social and managerial process by which individuals and organizations
obtain what they need and want through value creation refers to which
one of the following concepts?

► Selling

► Advertising

► Barter

► Marketing



Question No: 2 ( M a r k s: 1 ) http://vuzs.net

A marketing manager of a large consumer foods company is studying
distribution, promotion, and price of the company's product. Marketing
manager is studying which one of the following concepts?

► Marketing plan

► Marketing strategy

► Marketing mix

► Market offering



Question No: 3 ( M a r k s: 1 ) http://vuzs.net

Which one of the following options represents this statement “What
place do you want your product to hold in the consumer’s mind”?



► Product

► Positioning

► Promotion

► Place



Question No: 4 ( M a r k s: 1 ) http://vuzs.net

When a church targets different demographic groups to increase
attendance, it is an example of which of the following options?



► Not-for-profit marketing

► Mindless marketing

► Ethics in marketing

► Societal marketing



Question No: 5 ( M a r k s: 1 ) http://vuzs.net

Stew Leonard, owner/operator of supermarkets, reacts adversely to
losing a single customer sale. He feels that this amounts to losing
the entire stream of future purchases that a customer is likely to
make if he/she remains in the area. Which one is an illustration of
the following concepts?



► Market share

► Profitability

► Customer lifetime value

► Market share maintenance



Question No: 6 ( M a r k s: 1 ) http://vuzs.net

A network of networks that consists of millions of smaller domestic,
academic, business, and government networks, which together carry
various information and services. Which one of the following networks
represents it?



► LAN

► Intranet

► Extranet

► Internet



Question No: 7 ( M a r k s: 1 ) http://vuzs.net

Which one of the following options is best to explain the purpose of
intranets?



► Buying and selling processes

► Business-to-business purchasing

► Communication among employees

► Maintaining customer relations



Question No: 8 ( M a r k s: 1 ) http://vuzs.net

Which of the following sets refers to the order or sequence of
marketing management functions?





► Control – implementation – market planning

► Market planning – control – implementation

► Implementation – control – market planning

► Marketing planning – implementation - control



Question No: 9 ( M a r k s: 1 ) http://vuzs.net

Which of the following sets refers to the order of action in marketing
control process?



► Measure performance – evaluate performance – corrective action – set
goals

► Corrective action – set goals - measure performance – evaluate
performance

► Set goals - Measure performance – evaluate performance - corrective
action

► Set goals - Measure performance – corrective action – evaluate
performance



Question No: 10 ( M a r k s: 1 ) http://vuzs.net

Advertising agencies are an example of which of the following
marketing intermediaries?



► Insurance company

► Financial intermediary

► Marketing services agency

► Physical distribution firm



Question No: 11 ( M a r k s: 1 ) http://vuzs.net

Agencies that buy goods and services in order to produce public
services or transfer them to those that need them reflect which of the
following markets?



► Reseller markets

► Government markets

► International markets

► Business markets



Question No: 12 ( M a r k s: 1 ) http://vuzs.net

In creating research questionnaires, which of the following is good
advice for research specialist to follow?





► Use care in the wording and ordering of questions

► Questions do not have to be arranged in a logical order

► Ask personal questions in the middle of the instrument

► Avoid eye contact as it may confuse the respondents



Question No: 13 ( M a r k s: 1 ) http://vuzs.net

Marketing stimuli consist of the four Ps. Which is NOT one of these
Ps?



► Product

► Political

► Price

► Promotion



Question No: 14 ( M a r k s: 1 ) http://vuzs.net

Maslow has a list of human needs from the most pressing to the least
pressing. They include all of the following EXCEPT:

► Physiological needs

► Safety needs

► Need recognition

► Self-actualization



Question No: 15 ( M a r k s: 1 ) http://vuzs.net

Learning occurs through the interplay of all of the following EXCEPT:





► Drives

► Stimuli

► Cues

► Behavior



Question No: 16 ( M a r k s: 1 ) http://vuzs.net

The mental act, condition or habit of placing trust or confidence in
another shows which of the following options?



► Motive

► Belief

► Behavior

► Attitude



Question No: 17 ( M a r k s: 1 ) http://vuzs.net

Which one of the following is NOT the stage that customers go through
in the process of adopting a new product?

► Awareness

► Interest

► Evaluation

► Culture



Question No: 18 ( M a r k s: 1 ) http://vuzs.net

Which of the following is NOT a primary motivation?



► Achievement

► Self-esteem

► Self-expression

► Attitude



Question No: 19 ( M a r k s: 1 ) http://vuzs.net

A transaction in which the organization is making an initial purchase
of an item to be used to perform a new job refers to which of the
following purchases?

► Straight rebuy purchase

► Delayed purchase

► New-task purchase

► Modified rebuy purchase



Question No: 20 ( M a r k s: 1 ) http://vuzs.net

Most organizational purchase decisions are made by which of the
following categories?

► The sales force

► A team of purchasing agents

► A firm's buying centre

► Inventory control personnel

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