CANADA number 1 top brand among travellers.

[abc]

We're No. 1! 'Canada' top brand among travellers

BY DEREK ABMA, NOVEMBER 10, 2011

FutureBrand has again put Canada at the top of its 2011 country brand
index. It's meant to gauge what people immediately think of when an
country's name is mentioned, they see a picture of it or they plan a trip
there. It's based on interviews with travellers from around the world.

For the second year in a row, international business consulting group
FutureBrand has named Canada the top brand among countries.

This assessment is based on surveys with 3,500 international travellers
from 14 countries, and meant to gauge what people immediately think of
when a country's name is mentioned, they see a picture of it or they plan
a trip there.

FutureBrand praised Canada for being a country that "actively manages its
country brand to constantly improve performance." It noted use of natural
landscape imagery and the "iconic maple leaf" to promote the country.

"As the United Kingdom prepares to leverage the power of the London 2012
Olympic Games, it would do well to emulate Canada's treatment of the
Vancouver 2010 Winter Olympics, where the event was used as a platform to
build sustainable brand strength across every dimension," FutureBrand
said in a statement.

Canadian Tourism Commission CEO Michele McKenzie said: "We've taken
advantage of some terrific media platforms that we've had, especially the
Olympics."

While the Olympics helped Canada stand out among international brands
last year, an occasion this year that garnered worldwide attention was
the royal visit from the newly married Prince William and Kate.

Within both these events, McKenzie said her Crown corporation and other
partners in the tourism sector were able to paint a pleasant picture of
Canada for people watching all around the world

"With two years of success in the top spot, you know that this wasn't
just a one-year wonder with the Olympic effect," McKenzie said.

Jack Jedwab, executive director of the Montreal-based Association for
Canadian Studies, said it's not surprising Canada's brand has such
appeal.

"(People in other countries) think we're a very open, diverse, welcoming
country," he said. "That's a widely held view when you travel abroad."

He added that Canada's reputation has been "reinforced" in recent years
with the strength of the economy here and government financial position
compared to other countries.

Looking at some of the other top countries among the 113 ranked,
Switzerland was second, New Zealand third, Japan fourth, Australia fifth
and the United States sixth.

FutureBrand said some of the commonalities of all the top-ranked
countries are that they are "democratic, progressive, somewhat
politically and economically stable, and have the ability to conduct
business in English."

Asked about the merit in viewing countries as brands, McKenzie said:
"Countries are brands anyway. The question is how do you work with that
or not? If the idea of brand is the image or the connection that a person
has toward an idea — whether it's a product or a country or a person —
that exists already."

McKenzie said for Canada to have this kind of appeal is not only good for
attracting tourists, but it can convince people all over the world that
this is a good place to do business and invest money.

"A nation's brand is like a personal calling card," McKenzie said. "It's
really a measure of international reputation."

In a statement issued by the Canadian Tourism Commission, Maxime Bernier,
the federal minister of state for small business and tourism, said:
"Canada's continued rating at the top of FutureBrand's country brand
index is a testament to our country's global appeal.

"We have a wealth of compelling experiences for travellers, and our
government is committed to sustaining this momentum by promoting Canada
in innovative ways on the international stage."

["(¯`·.¸ Craig Chilton ¸.·´¯) <abe@jew.com>"]

On Fri, 11 Nov 2011 09:49:03 -0800, abc <a...@a123.ca> wrote:

>
>We're No. 1! 'Canada' top brand among travellers
>
>BY DEREK ABMA, NOVEMBER 10, 2011
>
>FutureBrand has again put Canada at the top of its 2011 country brand
>index. It's meant to gauge what people immediately think of when an
>country's name is mentioned, they see a picture of it or they plan a trip
>there. It's based on interviews with travellers from around the world.

>The popularity is highest among homosexuals and other sexually abnormal
>travelers because of Canada's liberal views on gays, lesbians and pedophiles.

(...)

If the majority of your population wasn't such a herd of cowards
afraid to speak out against the homosexual tyranny that exist in your
Government you wouldn't have to live in such shame.

[Large Hadron Collider]

You realise most people A) aren't cowards and B) /support/ the
homosexual so-called tyranny, here in Canada just as in the United States.