In order to get my .pom file to Run As > Maven Install, I had to uninstall version 7 of Java and install Version 8 JDK and point Eclipse to Java > Installed JREs > Execution Environment > JavaSE-1.8 > Check jdk1.8.0_71.
Now that I've done that though, when I go to run start.camunda.bat, it immediately tells me that "The JRE_HOME environment verable is not defined correctly. This environment variable is needed to run this program."
I'm trying to understand what I now need to modify, and where I need to go to do it to get it back up and running.