Focus Group
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Kendall Thomas
Feb 23, 2012, 10:59:54 AM2/23/12
to Campaign Professor, campa...@googlegroups.com
Professor,
This afternoon we, the Pink PR Group, planned to conduct our focus group. As of yesterday, we had 8 brides RSVP. Unfortunately this morning 5 dropped out of the focus group. We contacted our brides over a week in advance to reserve their time, but there is nothing much we can now because the due date for the primary research is fast approaching. We have decided to instead conduct in-depth personal interviews with brides. We will travel to wherever the need us and conduct the interview. My question is where do we go from here? How many interviews do we need to conduct and do we need to make any changes to our questions? Please let me know as soon as you can.
Thank you
Kendall Thomas and The Pink PR Group
This afternoon we, the Pink PR Group, planned to conduct our focus group. As of yesterday, we had 8 brides RSVP. Unfortunately this morning 5 dropped out of the focus group. We contacted our brides over a week in advance to reserve their time, but there is nothing much we can now because the due date for the primary research is fast approaching. We have decided to instead conduct in-depth personal interviews with brides. We will travel to wherever the need us and conduct the interview. My question is where do we go from here? How many interviews do we need to conduct and do we need to make any changes to our questions? Please let me know as soon as you can.
Thank you
Kendall Thomas and The Pink PR Group
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