Advance Into The 7th Era Of Marketing, Get Started With The #CMCT2015

[Ofuma Agali]

Access First-class Content Marketing Training Here in Africa: For Yourself or Employee

We are pleased to announce the first Content marketing Conference & Training (CMCT) in Nigeria and Africa. 

Be the first to make this advancement by either attending yourself or getting your employees to attend. 

Tagged CMCT2015, the event has the following details for your note:

Date: 4 & 5 November 2015

Venue: The Civic Centre, Victoria Island, Lagos

Theme: The A to Z of Content Marketing

Lead Facilitators: Bill Belew (USA) and Steve Cartwright (Australia)

Other Speakers: (Colin Morris and 3 Others)

Day 1 Main Session: Bill Belew

Day 2 Main Session: Steve Cartwright

VIP Evening Session: Sharing the Secret Sauce (Q&A Session with Steve Cartwright). This part is for VIP delegates from sponsoring companies only.

For further enquiries and to register: Please email xplore@candellacontentservices.com to get started.

Click for more information

 

But first, Why should you do this?

A Brief Overview All over the world, consumers are becoming more and more resistant to hard and coercive sales pitches. As they become so empowered by massively available information, consumers appear to be comfortable with engagement and hence they increasingly seek activities that will engage them, inspire them and enrich their experience, as against just being pitched continuously for sales. Content Marketing has risen globally as a new form of marketing which can be extremely useful when it comes to engaging consumers who will eventually migrate to becoming prospects and customers. This has been proved to work, in a sea of inundating promotions, whether in B2C or B2B contexts. With Content Marketing, marketers can use great content to accelerate access to buyers by initially engaging them while taking them through an inspiring process at all stages of the buying cycle. While it works in both offline and online platforms, when channeled through an organization’s information storehouse (website), Content Marketing can be relatively easy to measure, thereby giving the ability to justify spend and determine ROI. What will you benefit from this? Participants will harness the new power of Content Marketing in a time when consumers are drifting towards engagement and experiences. Participants will understand how to use Content Marketing for thought leadership, brand awareness, leads generation, leads nurturing, sales, etc. Participants will learn how to use Content Marketing to create audience (and eventually, customers) for their businesses. Participants will learn how to develop Content Marketing strategy that will integrate with the holistic marketing strategy. Participants will understand the relationship between creation and distribution as well as channels. Participants will learn the phases of Content Marketing and how each flows into the other. Participants will learn how to balance outcomes with desired results. Participants will learn how to perform successful content audit in order to understand what works for their organizations. Participants will understand the concepts from strategy to execution and results. Participants will learn about using offline & online for Content Marketing and what works in both contexts. Participants will learn how to justify Content Marketing ROI. Participants will get industry insights from experienced practitioners. Participants will learn firsthand from global Content Marketing experts. Participants will be equipped with readily implementable knowledge and skills. The programme will help participants establish a solid foundation with Content Marketing and how to use it to win customers in today’s evolved business landscape. Who should attend this event? CEOs, CMOs, Marketing Managers, Brand managers, Corporate Communication Managers, Digital Marketing Managers, Media Managers, Business Development Managers, Product Managers, Sales Managers, Marketing Strategists, Marketing Consultants, Communication Managers, Marketing Communication Consultants & Managers, Content Marketing Managers, Creative Directors, Design Managers, Marketing Project Managers, Content Developers, Social Media Managers, business owners, young entrepreneurs, etc.   Please do not forget to click here for more information.

We will be looking forward to your enquiries and to have you on board.

Kind regards,

 

Ofuma Agali

Content Director

Candella Candella Company

21 Adeboye Solanke Street

Off Allen Avenue

Ikeja, Lagos

Email: of...@candellacontentservices.com

Tel: +2348034720021

Strategies. Content. Marketing

It is better to light a candle than curse the darkness