Marketers Should Be Storytellers - Levin
Ofuma Agali
Kassim K. Sunmonu
Thanks for this, Ofuma. Its relevant.
Regards,
Kassim.
From: camc...@googlegroups.com [mailto:camc...@googlegroups.com]
Sent: 02 September 2015 12:34 PM
To: Corporate Affairs Managers Corporate Affairs Managers
Subject: CAMCONIA Marketers Should Be Storytellers - Levin
Author of ‘Perfect Pairings: The Art of Connecting People’Jessica Levin shares her views on content marketing, what is it, what it is not and humanization in a digital world. She is also the President and Chief Connector at Seven Degrees Communications, New Jersey, USA as well as the President of New Jersey Professional Marketing Association. She spoke with Ofuma Agali.
Content Marketing, experts say, should not be approached like a sprint, but rather like a marathon. How should impatient marketers and business owners deal with Content Marketing in order to get the most value out of it?
Content should be distributed in multiple places to maximize exposure. Marketers should monitor analytics to see what people respond to and not be afraid to shift gears if something isn’t working. One piece of content isn’t going to make you rich. It needs to be part of an integrated marketing strategy and ongoing client and prospect relations.
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Candella Content Marketing ExpertChat Series: Q&A with ... At Candella, we use content marketing to drive profitable business objectives for our clients. This means that we strategically create and distribute useful, valuab... | |||||||
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Ofuma Agali
Content Director
Candella Content Services Ltd
21 Adeboye Solanke Street
Off Allen Avenue
Ikeja, Lagos
Tel: +2348034720021
Strategies. Content. Marketing
It is better to light a candle than curse the darkness
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