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Amancio Mccrae
From crowdsourcing to music streaming, the way of doing business in the music industry is being revolutionized. Berklee's master in global entertainment and music business is part of that revolution. This one-year program is ideal if you have a vested interest in both music and business, and want to gain a competitive edge in the industry.
As a global entertainment and music business student, you will focus on the skills, concepts, and methodologies central to global business models and apply these models to the artistic management and entrepreneurial challenges of music and digital media in the contemporary international entertainment industry. You will strengthen your analytical and leadership skills as well as your written, oral, and musical communication skills. As you advance your professional skills and knowledge, you will grow and excel as leaders of the global music industry.
Students from over 30 countries come to develop a global vision of the music industry and understand the tendencies in leading and emerging markets. Our multicultural faculty have experience across the globe, and we bring in industry experts to give in-depth thematic workshops on the nuances of markets such as the US, Japan, Sweden, Brazil, China, and France.
The program offers concentrations in three areas of the music industry: Live Entertainment, Entrepreneurship, and Record Industry. Students choose the concentration and focus on this area for the practicum course and the culminating experience project. In addition to choosing a concentration, students have the flexibility to choose several electives based on their interests and career goals.
Getting hands-on, practical experience is vital to success after graduation. Students have the chance to work on real-life projects such as the on-campus record label Disrupcin Records. Students also get to work on consulting projects to develop creative solutions for real companies and start-ups, such as Sony Music Germany, Kobalt Music Group, FUGA, Chartmetric, Soundcharts, and Next Big Sound.
This course provides a comprehensive look at entertainment law issues and contracts closely related to the music industry. Students learn to appreciate how the music industry deals in copyrights, exclusive/non-exclusive services, and reputation, image and goodwill through a variety of complex contractual frameworks. Students examine the different contracts specifically involved in music business practice such as publishing, recording, management, production, and live performance, as well as those regarding merchandising, sponsorship and endorsement.
This is a seminar in which students learn interdisciplinary skills necessary to thrive in a fast-paced industry. Students explore the contemporary challenges that impact the music industry today, make predictions about future challenges, and work on solutions. Students meet with leaders and experts who will help them develop a global understanding of the industry. Students will also share in the responsibility for inviting guest presenters and organizing panel discussions with speakers of their choice, related to their professional goal.
The online free-for-all approach in creative industries has destabilized payment models for music, movies or video games. This practicum enables students eager to test and develop emerging business ideas in the entertainment industry. To do so, students learn practical concepts, including market research, submission of business licensing application, location, organizational structure, financing, employee issues, project management and many other considerations. Students complete work that is extremely experiential in nature and based on the refinery and delivery of a business plan. Among other tasks, students complete a professional business plan at the end of the course.
This course provides students with practical experience in the development and management of a record label, through work with the student-run label, Disrupcin Records. Through the course, students produce, market, and distribute a record of student work. In doing so, students gain expertise with the departments of artists and repertoire (finding talent among Berklee Valencia students; choosing songs to be crafted and/or recorded), business affairs (negotiating contracts with all the parties involved), production (completing masters and artwork, among other tasks), marketing (promotion, advertising and publicity of the music projects), and distribution (online and physical sales).
Master's students in global entertainment and music business are required to complete a culminating experience. This experience may take the form of a directed study, project or internship. The student will work in consultation with his/her faculty advisor and/or the Music Business Department Chair to develop his/her unique project. The goal is to complete original work at a professional level. A faculty committee composed of the advisor and two other faculty will evaluate the final project that results from the culminating experience. The three-person faculty team will serve as the examining committee.
Students in global entertainment and music business choose four electives to take. Electives are centered around five career areas of the music industry: artist management, live entertainment, production, marketing, and entrepreneurship. Students choose the electives that best fit their career goals and interests. The semester that electives are offered may vary.
This course provides a comprehensive analysis of online and social media options available for the promotion of entertainment products and services. Students review the plethora of online tools for marketing, including online advertising, social media campaigns, social media etiquette, and games and contests. Students learn to create a total branding plan for an entertainment asset. The capstone of the course requires students to create an integrated online media plan for the promotion of a new entertainment product or services.
This course provides a comprehensive overview of the marketing of products and services by multinational organizations, with emphasis on international cultures and marketing strategies. Students learn about the practices of companies large and small, with emphasis on those in the music/entertainment industry who are seeking market opportunities outside their home country. Students also learn about the importance of viewing international marketing management strategies from a global perspective.
Principles of Music Research introduces the tools of music scholarship, including reference and research materials in both book and electronic forms. Students develop the skills, attitudes, and understanding to research and write about music by learning how to approach various types of scholarly study within music and by increasing their proficiency with music library resources. Projects and assignments will be tailored to the individual needs of the student working towards his/her culminating experience or thesis project. Students learn advanced information seeking, assembling a literature review, evaluating current research, writing and documenting sources professionally and ethically, distinguishing primary and secondary research, and finding and applying for funding sources. Students taking this course should have the ability to recognize, identify, and define an informational need; seek basic information in a strategic way; locate and access basic information; and evaluate information sources for essential levels of quality and relevance.
A 1997 New Yorker profile of Trump details how the businessman liked to play Jean-Claude Van Damme's 1988 martial-arts film "Bloodsport" as an in-flight movie on his private jet, calling it "an incredible, fantastic movie" and an old favorite.
Outside of his own reality shows, Trump has been relatively tight-lipped about his favorite TV programs. He has, however, called NBC's "Saturday Night Live" (on which he has also appeared) a guilty pleasure.
Rolling Stone once spotted Trump at a Crosby, Stills, Nash & Young concert at Madison Square Garden in 2006. Trump praised Neil Young afterward, telling the outlet, "He's got something very special. I've listened to his music for years... His voice is perfect and haunting."
According to The New Yorker, Trump actually curates his own campaign rally playlists, so he's responsible for playing a number of Stones songs at his campaign rallies, including "Sympathy for the Devil," "You Can't Always Get What You Want," and "Brown Sugar."
"We are frustrated by the repeated unauthorized use of the song after a previous request to desist, which has obviously been ignored by Mr. Trump and his campaign," the band said in a statement following the RNC.
John protested Trump's use of his songs to The Guardian following the Iowa caucuses, saying, "It's nothing personal... I'm not a Republican in a million years. Why not ask Ted f---ing Nugent? Or one of those f---ing country stars? They'll do it for you."
Dee Snider, the lead singer of the metal band Twisted Sister, initially allowed Donald Trump to use the band's 1984 hit "We're Not Gonna Take It" at his rallies, and Trump made it the anthem of his campaign.
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We have listed some of the best Bollywood and Hollywood business-related movies for entrepreneurs. Even if you aren't remotely associated with entrepreneurship, these movies will still benefit you with great insights and learnings. Have fun watching these Hindi & English business movies!
Bollywood is now churning out quality films every other day. The Bollywood Business movies in the list are some noteworthy attempts at making high-standard films that ooze out inspiration and motivation. Every film out there, be it Bollywood or Hollywood, has a thing or two to teach. Here is the list of Hindi movies related to business and entrepreneurship:
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