Membership Minute: Banerjee on Building Stronger Clubs

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RC Calcutta Down Town

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Apr 17, 2012, 1:22:23 PM4/17/12
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Rotary International
Membership MinuteApril 2012

Banerjee on building stronger clubs

The best way for incoming district governors to build stronger clubs is to serve as role models and lead as equals, said RI President Kalyan Banerjee at the International Assembly this year in San Diego.

“A great leader is someone you can trust not necessarily to have all the answers, but to be able to find them,” he explained. “And it’s someone who will listen, who will not dismiss your concerns, who will take the time to take you seriously.” Read more.

Learn more about building a stronger club through strong leadership.


How diverse is your club?

In Brazil, the Rotary Club of Resende-Campos Eliseos, Rio de Janeiro, has gained more female members by inviting couples to join. “It keeps our club balanced, plus members are already familiar with each other and Rotary,” says club president Renata Santos, a 30-year-old Afro-Brazilian.

Another approach to diversity enhancement is launching culturally based clubs. Don Kremer, a past governor of District 5230 (California, USA) who helped start the Rotary clubs of Fresno Latino and Monterey Korean, notes, “We have a great opportunity to develop new members while helping our communities.” Read more.

Watch the March webinar Re-energize Your Club: Best Practices to Engage Today’s Young Professionals for more tips and ideas.

Find out how diverse your club is by completing the Membership Diversity Assessment in Club Assessment Tools.


Rotaractors reach out to Rotarians

More than 60 Rotarians gathered in computer labs at a local college in Houston, Texas, USA, to learn how to set up Facebook and Twitter accounts, upload YouTube videos to their club websites, and download apps like the Club Locator to their smartphones. The workshop was taught by Rotaractors and Interactors from District 5890.

“Social and digital media are growing at an exponential rate, and for many Rotarians, it’s harder than ever to keep up with the strategies, tools, and tactics,” says Tommie Buscemi, the district’s New Generations committee chair. “Rotaractors are at that age where a lot of this valuable information is second nature to them.” Read more.

Watch the webinarUsing Social Media to Promote Your Club or District.

View Rotary Minute to hear members discuss how Rotary can stay relevant to its younger members. Rotary Minute is now available on iTunes. Sign up today for your free subscription.

Membership Resources
Membership Development Resource Guide (417)
New Member Orientation: A How-to Guide for Clubs (414)
How to Propose a New Member (254)
Rotary Basics Online
Club Brochure Templates
Leadership Development: Your Guide to Starting a Program (250)
Be a Vibrant Club: Your Club Leadership Plan (245)
Club Membership Committee Manual (226b)
More Membership Resources

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