Fwd: Interview request for book on transportation advocacy
Jim Baross
From: Carter Lavin <car...@carterlavin.com>
Date: Wed, Oct 15, 2025 at 2:51 PM
Subject: Re: Interview request for book on transportation advocacy
To: Jim Baross <jimb...@gmail.com>
Hi Jim,
It’s been a while and I hope things are going well for you and your crew! I wanted to thank you for being open to sharing your experience with me for the book “If You Want to Win, You’ve Got to Fight: A Guide To Effective Transportation Advocacy.”
Although various factors, like word limits and editorial deadlines, got in the way of our interview, I really appreciate your being open to talking about your advocacy and encouraging me in the process.
I thought you might be interested in how the project turned out, so I’m pleased to announce that the book comes out on 11/13 and is available for pre-order (the 20% off pre-order discount code is “FIGHT”). So far over 500 copies have been sold and early reviews are looking good! Bill McKibben, co-founder of the climate group 350.org, called it “a truly useful handbook for those who want to make change.” (more blurbs are below!)
I’m so excited to get the book into the hands of people across the country so they can better advocate for transportation changes! I'm doing a big push to get the word out, and of course, I’d deeply appreciate any amount of help you can put in on that front as well.
If you’re up for it, here are some ways you can help spread the word:
If you have a newsletter, please include a blurb about the book in an upcoming newsletter (a template is here)
Let’s put on a virtual book talk for your community! I’m always happy to hop on a Zoom and chat with folks about transportation advocacy
Ask your local library to stock a copy
Recommend it to a friend, coalition ally, mentee, etc
It'd also be great to work together on social media posts that promote your work, and show people how the book can help them do similar work in their community. Here's a recent video I made to promote the book as an example
Also, if your organization is interested in picking up 5 or more copies, please email in...@islandpress.org to get a bulk discount.
Thanks once again for all your help with this effort to get more people skilled up as bike, street safety, and transit advocates! If you have any questions please let me know and I’ll be happy to help.
All the best,
Carter Lavin
//////Doug Gordon, cohost of the War on Cars podcast, said, “This should be required reading, whether you’re new to the movement or, like me, a veteran in the war on cars.”
Kea Wilson, Senior Editor, Streetsblog USA said “Frankly, it's the book the transportation reform movement has been waiting for."
Cathy Dos Santos, Executive Director of Transit Alliance Miami, called it “a practical compass that can guide advocates at all stages to win the change our communities deserve.”
I will be an eager reader of what ever you publish.Jim BarossBoard Member, League of American BicyclistsPresident, Calif. Assoc. of Bicycling OrganizationsBoard Member, San Diego County Bicycle Coalition
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