Liz, great questions -- I work near Judiciary Square, so we're lucky
to have two stations nearby (4th&Mass, and now 5th&F) with two more in
the planning, but it's much less convenient near home (upper
Georgetown).
I think in the absence of TIGER-II, the biggest way to expand the
system will be through station sponsorships. Hopefully, as business,
thinktanks, BIDs, etc are seeing the bikes out on the street and
hearing from employees that are using them, it will drum up some
interest (a la, the Crystal City BID, or OPM, GSA, DOT).
There are also some businesses that would absolutely benefit from
bikeshare traffic as an option. I'm thinking not only grocery stores
and the like, but especially the kinds of businesses that draw a lot
of twenty-somethings (like Kaplan test prep, gyms, or yoga studios,
though the latter may not have the capital).
What is the sponsorship rate for a company/organization to sponsor a
station in front of their building? Does it change based on how large
the station is? Is it meant to be an upfront installation cost, or
more of an annual cost?
Jacques