Consumption Trends of Rural India

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citizen.positive

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Nov 14, 2009, 4:57:19 AM11/14/09
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While there is a general tendency to equate rural India to BoP market, here are some of the consumption numbers that will blow your mind

  • 46% of the soft drinks sales happen in the rural areas.
  • Rural India accounts for 49% of motorcycle sales.
  • Rural India accounts for 59% of Cigarettes sales.
  • 53% of FMCG sales happen at Rural India.
    Rural India Opportunities

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http://www.pluggd.in/rural-india-consumption-trend-statistics-297/


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