Bringing Eco-friendly Lighting to India's Hinterland
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citizen.positive
Nov 6, 2009, 3:58:22 AM11/6/09
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Bright Idea: Bringing Eco-friendly Lighting to India's Hinterland
http://knowledge.wharton.upenn.edu/india/index.cfm?fa=viewfeature&id=4425
Nearly 40% of India's population lives in darkness after dusk. Until recently, expensive and polluting kerosene provided the majority of lighting in rural homes. Now, the adoption of eco-friendly solar lights among rural consumers has become a big business opportunity for a number of companies. But the learning curve to roll out these and related products has been steep, requiring a mix of price points, marketing, distribution channels and financing.
Visit http://knowledge.wharton.upenn.edu/india/index.cfm?fa=viewfeature&id=4425 for the complete story.
http://knowledge.wharton.upenn.edu/india/index.cfm?fa=viewfeature&id=4425
Nearly 40% of India's population lives in darkness after dusk. Until recently, expensive and polluting kerosene provided the majority of lighting in rural homes. Now, the adoption of eco-friendly solar lights among rural consumers has become a big business opportunity for a number of companies. But the learning curve to roll out these and related products has been steep, requiring a mix of price points, marketing, distribution channels and financing.
Visit http://knowledge.wharton.upenn.edu/india/index.cfm?fa=viewfeature&id=4425 for the complete story.
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