*** 12/10/25 - Bloomberg - World Watches First Teen Social Media Ban Start in Australia + Australia Has Banned Social Media for Kids Under 16. How Does It Work?
Buzz Sawyer
World Watches First Teen Social Media Ban Start in Australia
Takeaways by Bloomberg AI
Australia’s social media ban for youths took effect Wednesday, a landmark move that’s drawn global attention at a time governments are increasingly enacting rules to shield minors from toxic content and cyberbullying.
The law, passed last year, mandates services such as ByteDance Ltd.’s TikTok and Meta Platforms Inc.’s Instagram keep under-16s off their platforms or face fines of up to A$49.5 million ($33 million). Australia becomes the world’s first democracy to undertake such a crackdown in response to growing concerns about social media’s harms.
It’s likely to be the first of many. Policymakers in Indonesia, Denmark, Brazil and other nations are also moving to rein in Big Tech, which counts young users as a key demographic since they are likely to fuel future growth. Additional platforms affected in Australia include Snap Inc.’s Snapchat, Alphabet Inc.’s YouTube, Reddit Inc. and more.
All have said they will comply, though many have voiced opposition to rules they say were rushed through and risk pushing children into more dangerous corners of the internet. Still, Reddit said this week it’s launching new safety features globally for all under-18s.
Explainer: How Does Australia’s Social Media Ban for Kids Work?
“It is a profound reform which will continue to reverberate around the world in coming months,” Australian Prime Minister Anthony Albanese told reporters in Sydney on Wednesday. “This reform will change lives for Australian kids, allowing them to just have their childhood.”
Attempts by staff in Bloomberg News’ Melbourne newsroom to open a Facebook account on Wednesday morning using the date of birth of a middle-school student were blocked. “We couldn’t create an account for you,” the site responded. “We were not able to sign you up for Facebook.”
However, no verification appeared required if a Facebook or Snapchat user inputs dates identifying them as 16 or older.
Similar attempts to create accounts by entering birth dates corresponding with users under the age of 16 were also unsuccessful on TikTok and Instagram.
Elon Musk’s X, which previously hadn’t responded to requests for comment on whether it would comply with the ban, now says on its website that it will do so.
“It’s not our choice — it’s what the Australian law requires,” the website says.
Attempting to create an under-16 account on the service now produces an error message.
Meanwhile chat app Discord Inc., which isn’t subject to the ban, said Tuesday it is enhancing safety features for users in Australia.
There are early signs that young users in Australia are adopting rival services that haven’t been affected by the ban.
On Wednesday morning, alternative social media platforms like ByteDance’s Lemon8, and Yepo, surged in popularity in Apple’s App Store.
Chinese-owned Rednote, an Instagram-like service also known as Xiaohongshu, also saw weekly active users of its mobile app jump 37% over the week of Dec. 1 compared to a year earlier, according to market intelligence firm SensorTower. Coverstar, a service that bills itself as a safe social platform for Generation Alpha, saw usage in Australia skyrocket 488% over the same period, SensorTower said.
Virtual private networks, which can disguise a user’s location and offer a potential workaround for accessing banned platforms, are gaining in popularity. Demand for VPNs rose 103% on Sunday compared to the daily average for the previous 28 days, according to global monitoring platform Top10VPN.
Read More: TikTok, Instagram Ban for Australian Kids Heralds Global Curbs
Some young people took to TikTok Tuesday, using the hashtag #socialmediaban to express their opinions on the issue. One influencer who said she was 14 complained about the new law, though many commentators disagreed with her. Several TikTok users said they supported the ban, saying they think it will help protect younger generations.
For now, Australia’s measures have spurred an increasing number of governments to seek to hold social media firms accountable for content they display.
Interviews with policymakers from Jakarta to Copenhagen and Brasilia show they’re watching the rollout in Australia closely and planning moves of their own to shield young users.
Indonesia, for one, has announced that those under 18 will need parental approval. A representative for a major social media company told the government that such a move would be a “disaster,” said Fifi Aleyda Yahya, a director-general at the country’s Ministry of Communication and Digital Affairs.
“So our response was ‘well the disaster is happening already. Look at our children,’” the official told the Sydney forum.
Australia Has Banned Social Media for Kids Under 16. How Does It Work?
Young teenagers in Australia have been barred from social media platforms such as Facebook, Instagram and TikTok in one of the toughest crackdowns on digital platforms in the democratic world.
The new legislation, passed by parliament in 2024 and enforced from Dec. 10, aims to protect children from harmful content, bullying, grooming and sexual extortion, as well as youth suicides linked to online abuse. Kids, said Australian Prime Minister Anthony Albanese, “should be playing outside, trying different sports, discovering music and art, or splashing around in the pool.”
The ban has split opinion. Proponents say it’s a necessary step to curb online harm. Critics say it impinges on individual privacy and may prove unenforceable. Governments around the world are watching closely to see how it unfolds.
What is Australia’s under-16s social media ban?
The minimum age for users on most social media platforms in Australia — and around the world — is typically 13, although children often find ways to access them anyway. Under the new legislation, under-16s in Australia are not allowed to have their own social media accounts. Kids of all ages are still able to scroll through content without logging into an account, if the platform offers that capability, but they aren’t able to post, comment or message other users.
Platform owners must prevent under-16s from creating accounts or evading the new restrictions. Companies that breach the law face fines of up to A$49.5 million ($32 million). Underage kids and their parents won’t get penalized for breaking the rules.
Which platforms have been banned?
Nine platforms are covered by the age restrictions: Facebook, Instagram, Threads, Snapchat, TikTok, X, YouTube, Reddit and Kick.
Those services meet the key requirement that their “sole or a significant purpose is to enable online social interaction,” said Australian regulator the eSafety Commissioner.
Which platforms aren’t banned?
The regulator has informed several online platforms that they are not subject to the restrictions. They are: Discord, GitHub, LEGO Play, Roblox, Steam and Steam Chat, Google Classroom, Messenger, WhatsApp and YouTube Kids.
The law allows the government to update the list of platforms included in the ban as their services evolve.
Why has Australia’s government introduced this ban?
There’s been mounting pressure on the government to act following parliamentary probes into safety around social media and online content. Those inquiries included galvanizing testimony from victims of online abuse and parents of kids who have taken their own lives.
To some degree, the government was cornered into taking action. In 2024, newspaper publisher News Corp. mounted a campaign called “Let Them Be Kids,” which called for under-16s to be barred from having social media accounts — an idea backed by the main opposition party. Within months, Albanese pushed the legislation through parliament, saying he wanted “children to have their childhood.”
Australia’s eSafety Commissioner, Julie Inman Grant, says kids are no match for the power of social media. “The hope is that we can at least shield them from some of the more harmful and deceptive features,” she said in an interview this year. “With the manipulative algorithms, the dark patterns and the rabbit holes, it’s not really a fair fight.”
There’s also widespread unease about the impact of prolonged screen time on children and the addictive nature of social media feeds.
How will social media platforms verify users’ ages?
Platforms are likely to deploy several layers of age checks. These measures broadly fall into three categories: age verification, age estimation and age inference.
Age verification involves providing some form of document as proof of age, though platforms aren’t allowed to rely solely on government-issued identification. Age estimation uses biometric data — analyzing a user’s face, voice or other physical traits that change as a person ages. Age inference examines online behavior such as word choice, browsing history or friendship networks to estimate a user’s age.
Determining whether a person is over or under 16 based on their physiological characteristics alone is particularly challenging, according to technology companies.
How will the government enforce the rules?
Not even the government expects the ban to be watertight. After all, plenty of kids around the world manage to get their hands on alcohol or tobacco before they’re legally allowed to buy it — and Australian law reflects that reality. The legislation says social media operators must take “reasonable steps” to comply, which means companies likely won’t be penalized if some underage children find ways to slip through.
The online safety regulator says it’s likely to require the platform operators to detail the number of account holders of various ages before and after the ban has taken effect. It may also ask the platforms what age-checking technologies it has used, and their accuracy.
In reality, social media companies will have some discretion in how they comply. They’ve been given the power to determine an acceptable margin of error when estimating a user’s age, based on the platform’s user base.
The government is more concerned about systemic failures or flawed processes inside social media companies than keeping every underage child off the platforms. “Even if it’s not perfect, it’s too important not to try,” Communications Minister Anika Wells has said.
In the weeks before the ban kicked in, some Australians were gravitating to platforms that weren’t affected, such as Chinese-owned Instagram-like service Rednote, also known as Xiaohongshu, and US-based Coverstar, which describes itself as a safe social platform for Generation Alpha. Virtual private networks, or VPNs, which can disguise a user’s location and offer a potential workaround for accessing banned platforms, were also gaining in popularity.
What’s been the response to the ban?
Among the wider public, there’s significant support for the legislation. A YouGov survey conducted when the legislation passed found it was backed by 77% of Australians.
Unsurprisingly, the major platforms opposed it. They say the legislation was rushed through parliament in late 2024, and still argue that the ban represents a significant technological challenge. Many of the companies say they are committed to keeping children safe and that they have have had measures in place for years to do so. Some continue to implement new guardrails.
Unicef, the United Nations agency for children, has warned that the ban could push young people into riskier, unregulated places online. Some academics argue that one of the ban’s flaws is that it doesn’t rein in the production of harmful material, nor the algorithms that funnel such content to users. There’s also criticism that barring young teenagers from social media removes a key means of emotional support and connection. Others say the law gives parents a false sense of security, reducing their incentive to educate children about the dangers of the online world.
Privacy campaigners worry that identification documents and biometric data used to determine a user’s age could be compromised, monetized or exploited. In June, however, a trial commissioned by the government concluded that age checks “can be private, robust and effective” and there were no significant technological barriers to the legislation.
Do such bans exist elsewhere?
Australia’s blanket ban is unique, and the government likes to describe its law as a world-first. While several US states have attempted to curb children’s access to social media with varying degrees of success, many of those measures make exemptions for kids who have parental consent.
Many countries are now considering raising the minimum age for social media users, or are already working toward passing similar legislation. New Zealand in May followed Australia and proposed a social media ban for under-16s, and Denmark has laid out plans to bar under-15s from social media. “We have unleashed a monster,” Danish Prime Minister Mette Frederiksen told the country’s parliament on Oct. 7, referring to social media.
Is this just the start?
Australia’s new law could be the start of a significant cultural shift for a generation of young kids and teenagers for whom social media has long been central to their identity, self-expression and sense of belonging. For others, the social media ban might mean a reprieve from the pain and suffering that digital platforms can also deliver.
For tech giants such as Meta, YouTube, Snapchat and TikTok, the financial impact could be substantial. According to the eSafety commissioner, about 95% of 10- to 15-year-olds in Australia have at least one social media account. That means platform operators will no longer be able to monetize roughly 2.5 million underage users.
The bigger threat to corporations comes from a possible wave of similar crackdowns in other countries. If social media bans for young teenagers become widespread, tech companies behind the social media platforms would lose a key group of users important for ongoing engagement, and one advertisers wouldn’t want to give up because they will increasingly purchase products and services in the future.
“The truth is that our legislation is where the world is going,” Albanese said at the United Nations in September. It’s already clear that some governments see Australia’s experiment as a test case. “I have been inspired by Australia’s example,” European Commission President Ursula von der Leyen has said. “We in Europe are watching and will be learning from you.” Singapore is also studying age limits for social media and has discussed the issue with Australia.