'mktg' is a non-traditional marketing agency
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'mktg'
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http://www.mktg.com
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The world has changed (and so should your agency)
The days of relying on a traditional marketing campaign to reach a captive
audience are over. Today, your audience chooses when and where to get on
the Web,
check email, text friends, watch TV, visit a store, or talk to others about
shopping.
Reaching this ever elusive target takes non-traditional thinking-and an
exemplary non-traditional agency.
Together, let's build your network of brand advocates.
'mktg' is a non-traditional marketing agency with broad experience in brand
strategy, digital marketing, sales and consumer promotions, as well as
experiential, sports, relationship and buzz marketing.
Basically, we figure out how to reach your customers online, offline and in
store lines. More importantly, we help you turn customers into a network of
brand advocates who not only look for your products, but also persuade
others to look for them.
Take a look at all that 'mktg' has to offer, and let's get started building
your brand advocate network.
ABOUT US
We've been doing non-traditional marketing before there was a name for it.
Experiential marketing. Digital marketing. Social marketing. Even before
they had names, we were doing them for such clients as Diageo, Pepsi and
Nintendo.
As a pioneering alternative marketing company, we push beyond the boundaries
of traditional media to create networks of brand advocates. These advocates
become not only loyal long-term customers, they also influence the purchase
decisions of other targeted customers. Which means they help create even
more
brand advocates.
To build and cultivate these brand advocate networks, we generate a wide
variety of touch points-offline, online and everywhere in between-that
enable
clients to connect customers to their brand and to each other
simultaneously.
WHAT WE DO
More than just connecting brands to customers, we help create advocates who
are intensely loyal to a brand. These advocates share their loyalty with
others-which expands the network of brand advocates even further. All of
which leads to increased awareness and sales, and greater return on
investment.
To build this brand advocate network, we use all forms of alternate
marketing and media-including sales and retail marketing, engagement
marketing, digital
marketing, buzz marketing and more. This ensures that the right messages
are delivered to the right people at the right times. We then use the
latest
technologies and information systems to gauge and measure results, and
fine-tune our programs to maximize effectiveness.
STRATEGIC MARKETING
Sales/Retail Promotion
Marketing Planning
Shopper Marketing
Brand Identity
Media
INTERACTIVE
Engagement Marketing
Target Recruitment
Database Management
Event Management
EXPERIENTIAL
Mobile
Entertainment
Field
PR Events
MULTI-CULTURAL
Hispanic
African American
Asian
Alt. Lifestyle
Networks
When you build a network of brand advocates, you tap into one of the most
powerful weapons in marketing today: word of mouth. Because advocates are
so loyal
to your brand, they influence the purchase decisions of others, and thereby
help create even more brand advocates, who then influence even more people.
To foster the growth of these brand advocate networks, we develop relevant
programming and targeted communications that foster dialogue among consumers
and
the brand, and among consumers themselves. The result is a range of digital
and in-person peer-to-peer networks that create greater impact and increased
ROI.
Creative
To convert prospects into advocates, your brand needs stand-out
creative-online, offline and everywhere in between.
For 00 years, we've been creating award-winning campaigns that transcend
media boundaries. Whether it's a buzz-generating viral campaign or a
show-stopping
exhibition strategy, 'mktg' creative connects to your customers.
Digital
To maintain an ongoing dialogue with customers, your brand needs a strong
and constant presence in the digital world. With our broad experience and
award-winning digital marketing expertise, we can give your brand the
digital presence it needs. Count on us for online engagement marketing,
target
recruitment, database management, event management and more.
Experiential
More than ever, today's consumers have the power to say no to communications
that don't appeal to them-all they have to do is fast forward, tune out,
walk
away or click to another site. We have a long and impressive track record
of creating both in-person and digital experiences that consumers say yes
to,
whether they're live events that bring a crowd to Cincinnati's downtown
area, or an online sweepstakes for a private John Legend concert.
Promotional
Increasing sales, new product introductions, brand equity, product
positioning, corporate imaging: whatever your promotion objectives, we can
help you
achieve them. We have diverse experience creating promotion events for
Diageo, Pepsi, Nintendo and a host of other clients.
Technology
As with its traditional counterpart, non-traditional marketing must be
steeped in sound strategy. It also needs to be analyzed, measured and
proven to
generate tangible results
To do all that, we've built a comprehensive data capture, processing and
management system that drives marketing strategy, experience design,
marketing
operations, digital communications and response analysis.
Consulting
If you're looking to build a non-traditional program, our expert consultants
can help you every step of the way. They'll work with your internal
resources
and outside suppliers to ensure that you implement and maintain a seamless,
cohesive and effective non-traditional marketing program. Depending on your
needs, we can supply resources and expertise in marketing, creative, sales,
human resources, field allocation, financial management and more.
Field Activation
Consumers today are tuning out traditional advertising and relying on word
of mouth to make purchase decisions. That's why building a brand advocate
network
at the grassroots level is more important than ever. Our field activation
network can help you deliver the right message, at the right time and in the
right
places nationwide. With our dedicated staff of in-market professionals
backed by our proprietary marketing information systems, we'll develop
targeted
campaigns, insights and events in all your local markets.
CLIENTS
A who's who of the nation's leading marketers. That's what our client list
looks like. We've helped companies of all sizes build and expand brand
advocate
networks by using everything from ground-breaking digital marketing
campaigns to nationwide street marketing strategies. Here are just some of
our clients:
. Diageo
. Pepsi
. Kikkoman
. Nintendo
. Coty
. SAP
. Apple
. BIC
. Boots
. CBS
. Electronic Arts
. Jamba Juice
. Kao Brands
. NCAA
. Nike
. YouTube
. VSP
Case Studies
A Brand with Soul
Baileys challenged 'mktg' to increase awareness and drive trial among urban
consumers (25-35 / 60% female). The solution had to be creative and it had
to be
real-to forge a powerful emotional connection through a peak touch point
experience.
So how to get people thinking of Baileys first when they're chilling with
friends? Enter multi-platinum soul phenomenon John Legend. 'mktg' crafted
"Get
Together with John Legend," a national multi-platform initiative featuring:
. A sold-out 25-city John Legend tour with an exclusive Baileys sponsorship
and omnipresent brand visibility at the venue.
. An exclusive pre-show "sound-check party" for trade and Bailey's adorers
. An online sweepstakes promo with an extraordinarily buzz-worthy grand
prize-a private John Legend concert for the winner and twenty of her closest
friends
. National radio promo and sweeps spot support plus a John Legend
responsibility PSA
. PR, Print and outdoor sweeps and concert support
. Promo and sampling events at bars, lounges, and liquor stores
Baileys gets together with urban consumers.
A 360° affinity marketing platform designed to connect a network of
advocates through an artist who epitomizes the soul of the Baileys brand,
"Get Together
with John Legend" successfully generated nation-wide awareness,
consideration, and trial.
The Tour-over 42,000 consumers reached
Data Capture-over 10,000 consumers registered
Lounge and Bar Events-over 16,500 consumers reached
Liquor Stores-over 300 displays
Media-57 million impressions across TV, radio, and print
. Download Baileys Case Study PDF
. Next 'mktg' Case Study: Nintendo
# # #
Revitalizing Downtown Cincinnati
In 2006 the Downtown Cincinnati Corporation asked 'mktg' to develop a
multi-platform program to reframe downtown Cincinnati in the minds of area
parents.
'mktg' teamed up with P&G's Tremor to target moms on P&G's vocalpoint
community site and reposition downtown Cincinnati as a kid-friendly, holiday
destination.
Launched in the fall of 2006, "In Pursuit of Cincinnati" achieved all its
objectives by late January of 2007. Before and after online surveys document
a sea
of change in mass perception on a range of issues from crime and safety, to
how easy it is to park downtown. Of 6,500 vocalpoint members targeted:
. 4,800 visited downtown during the holidays (74%)
. 975 attended the Downtown Dazzle holiday event (15%)
. 1,100 attended the Light Up the Square holiday event (17%)
Reaching Where Traditional Media Can't
Perception of family friendliness increased 85% among members. But most
significantly, 58% of vocalpoint members became brand advocates, talking up
downtown
Cincinnati to 4.2 non-members for a total reach of 15,800 people.
# # #
Baby Phat shows fabulous results
Most fragrance websites are visited only once, at product launch, and then
never again. When Baby Phat launched Fabulosity, the company charged 'mktg'
with
changing the one-visit-only behavioral paradigm.
Through a combination of sticky online tactics (wallpapers, IM and desktop
icons, and other digital downloads), a compelling "Gift of Fabulosity"
sweepstakes, and engaging retail promos (branded candy pop rings), 'mktg'
was able to drive 16-24 year-old women to sample Fabulosity and enjoy a rich
site
experience that kept them coming back for more.
The net net?
Baby Phat Fabulosity sold better than J. Lo's Deseo.
Pepsi Regeneration
When Pepsi wanted to do something innovative to celebrate the company's
connection to the African American community, they called 'mktg.' The
resulting
initiative celebrated "every day firsts" with a special Black History Month
calendar available online and at retail locations, heavily-shared
user-generated
content online, and a Black History sweepstakes.
The net net?
Everyday Firsts made quite an impact on the community with impressions in
excess of 1.4 million, 2,271 sweepstakes registrations, and 1,751 calendar
downloads.
COMPANY
'mktg' combines the strength of two non-traditional powerhouses, CoActive
Marketing Group, Inc. and mktgpartners. With more than 245 employees,
'mktg'
develops and manages integrated non-traditional marketing programs that
boost sales and profits for national and local companies. With offices
throughout
the United States and Canada, our services include buzz and viral marketing,
social media and consumer generated media, relationship marketing,
entertainment
and sports marketing, experiential marketing, event marketing, and
multi-cultural and urban marketing.
- - -
Charlie Tarzian's Great New Book!
http://www.marketingmasterinsights.com
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Neil Callahan - How a marketing firm implemented an enterprise wiki
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