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Read HBS NOTE Pankaj Ghemawat & Jan W. Rivkin, “Creating Competitive Advantage”
Read ER Chan Kim & Renee Mauborgne, “Blue Ocean Strategy”
Read ER David Collis & Cynthia Montgomery, “Creating Corporate Advantage”
Read ER Michael Porter, “From Competitive Advantage to Corporate Strategy”
Read ER David J. Collis and Cynthia A. Montgomery, “Competing on Resources: Strategy in the 1990s”
Read ER Jay Barney, “Looking Inside for Competitive Advantage”