Sam Quackenbush's MCQ's

[Sam Quackenbush]

Ok guys here are all of my MCQ's that received a 3 or better...

MCQ #1

Question: Which of the following is not an example of business model
innovation?

A. Better Place giving away cars for free and then charging customers
on a per/mile rate
B. Apple introducing sleek style and ease of use to the computer
industry
C. SampleLab, a retailer that gives customers items for free and
charges a membership fee and sells consumer data to manufacturers
D. An online university that is inexpensive and offers no degree,
instead only provides practical applications of concepts.
E. Redbox eliminating the brick and mortar movie store concept and
delivering movies to your door and making them available for instant
stream online.

Correct Answer: B

MCQ # 2

All of the following represent a significant threat from a free-
product model new entrant to the market EXCEPT...
A. A new entrant's customer base is rapidly expanding
B. Your customer base is declining faster than their's is
increasing
C. The new entrant is generating third party revenues
D. The new entrant is expanding the market by attracting brand-new
users
E. A new entrant is able to subsidize its free product through
paid premium versions

Correct answer: C

Source: Competing Against Free

MCQ# 3

All are characteristics of MSP's (multi sided platforms) EXCEPT?

A. Connect interdependent groups of consumers to increase customer
reach
B. serve as intermediaries that facilitate sales and do not take
ownership of goods
C. Can be leveraged to vertically integrate a business to capture the
value being earned by other players.
D. Reduce search and transaction costs and provide access to
undiscovered markets
E. Disperse profits equally thoughout industry by providing all
players the same access and visibility to customers.

Correct Answer: E

Source: What's Your Google Strategy?, Andrei Hagiu and David B.
Yoffie. 2009

MCQ # 4
Which of the following is NOT a way that the internet has allowed
companies to capitalize on the Long Tail theory?

A. combines infinite shelf space with real-time information about
buying trends and public opinion
B. supply and demand matching for consumer's needs on an individual
level
C. significantly reduced the break-even point for niche markets making
small scale sales profitable
D. eliminated the scarcity market of physical stores and created an
abundance market
E. allows companies to track consumer behavior and constantly adjust
prices to real-time demand

Correct Answer: E

Source: Wired Magazine, The Long Tail


MCQ # 5

Source: HBR video: Disruptive Innovation Explained/The Innovators
Dilemma

Which of the following is NOT characteristic of disruptive innovation?
A. Transforms a product that was previously only available to a select
few and makes it widely accessible
B. targets new markets and different customers than the firms current
target market
C. Is often directed towards fringe markets and initially low margins
D. Often comes from new/smaller companies as opposed to large
established firms with vast resources and market knowledge
E. They improve the performance of an existing product offering
exponentially greater value to existing customers.

Correct answer: E

MCQ# 6

Source:The Art of Standards Wars

All of the following are true about standards wars except:
A. A large buyer can have more influence than suppliers in tipping the
balance of a standards war
B. The consumer will always determine which technology is victorious
in a standards battle
C.Technologies can seek well-suited niches if the forces towards
standardization are not overwhelming
D.A first-mover advantage can be overcome by a superior technology, if
performance advantages are significant and users are not overly
entrenched
E. A first mover advantage is not always decisive, even in markets
subject to tipping.

Correct answer: B