MCQ- 3 or above

[Julie Iorio]

3. Key resources are the building block that describes the most
important assets that are needed to make a business model work, in the
‘Apple iPod’ business model example from the business model generation
reading, all of the following would be considered to be a key resource
EXCEPT:
iPod hardware
marketing***
Content
iTunes software
Apple brand

4. In the “IBM’s WAKE up call” the main lessons learned by Patrick
and Grossman were;
A. they were relentless in getting their message across
B. they ignored hierarchy and lobbied against Gerstner and his
deputies
C. they realized the importance of angel investors funding this
operation****
D. They enrolled true believers from other departments of the IBM
empire in a viral network
E. they borrowed resources where they could find them


5. According to the text Quest for Resilience all of the following are
ways in which business’ decay except;
A. Exhausted
B. Supplanted
C. Replicated
D. Underutilized
E. Eviscerated

6. In the reading “Beating the Odds When you Launch a New Venture”
Identifying and prioritizing risks correctly and conceiving them to
resolve them systematically will ensure your new venture is as
efficient as it can be. According the to text, which one of the
following is NOT one of the steps to ensure your experiment is most
effective?
A. Limiting the duration of time to market of your business model
B. Ending the experiment of your business if not successful
C. Redirect your company and apply the lessons that are being learned
throughout running your business
D. Interview employees within the organization to ensure they are in
line with mission, vision and direction of the company****
E. Focus on one area of your business to evaluate at a time to ensure
that you are truly getting accurate and valuable information