Michael Redkey
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to BUS479 MCQs
Funding Growth in an Age of Austerity: All of the fallowing efficient
methods to raising the ratio of innovation in a company, while being
budget-conscious, except:
a) Raise the ratio of innovators to total number of employees.
b) Raise the ratio of radical innovation to incremental innovation.
c) Raise the ratio of externally sourced innovation to internally
sourced innovation.
d) Raise the ratio of learning over investment in innovation projects.
e) Raise the ratio of safe-thinkers over risk-takers.
Porter’s 6 Forces: The following are forces that determine the
profitability of an industry, except:
a) Pepsi has never made bottled water until they unveiled their Desani
water brand.
b) Brand A pays a lower cost for their units because they produce in
very large volumes.
c) Online auction participants are willing to pay a very high price
for an item on Ebay.
d) Microsoft is more concentrated than the industry it sells to and,
thus, can raise the price of their product.
e) Apple is the only supplier of a certain high-tech device, but can
not charge a higher price because there are too many customers.
Several tactics have proved effective at fostering adaptive advantage
even in established companies.
All of the following are true regarding a large business effectively
fostering an adaptive advantage, EXCEPT:
a. Focus on what the new competitors are doing and insure your company
against them
b. Identify and address the uncertainties and risks that could
significantly affect the company
c. Every significant source of uncertainty and risk should be
addressed with an initiative
d. Require every change proposal to be accompanied by several
alternatives
e. Make annual planning processes less frequent and more focused on
traditional and effective strategies
On Creating New Venture Risk from Beating the Odds When Creating a New
Venture
All of the following are effective steps to conduct experiments to
resolve identified and prioritized risks EXCEPT:
a) Get your new product on the market quickly to see where it might
lack or succeed.
b) Vary a few factors of your experiment to keep costs and results
maintainable.
c) Instead of just using experiments to verify the correctness of your
product, let the experiments pave the successful path and learn from
mistakes.
d) When a critical risk arrises in an experiment, quickly find a
recovery method.
e) A deal-killer risk means that the venture should be eliminated and
redesigned.
Target is looking at a few smaller companies and wants to buy one.
Which company has the least risk and would generate a competitive
advantage.
a) Company A would be a bolt-on acquisition, priced at 100 million
dollars, and harbors the technology to create store-brand storage
containers similar to the Tupperware offered and would be
significantly less expensive.
b) Company B would be a bolt-on acquisition, priced at 130 million
dollars, and the company specializes in pharmaceutical containers that
take longer to make, but are less expensive to produce.
c) Company C would be a bolt-on and valued at 650 million dollars.
They would help speed the baking process of store brand bread and
reduce the cost of production.
d) Company D would be a platform acquisition, priced at 150 million
dollars, and would extend Target’s gardening products to a greater
variety.
e) Company E would be a platform acquisition, priced at 200 million
dollars, and specializes in making store-brand power tools.
Company A is the least priced and would generate the best competitive
advantage because it is a common product that would be produced at a
lower cost.
Free Offerings in the Physical World: The following are suggested
methods EXCEPT:
a) Up-Sell: Introduce a free basic offering to gain widespread use and
then charge for a premium version
b) Cross-Sell: Sell other products that are not directly tied to the
free product
c) Charge Third Parties: Provide a free product to users and then
charge a third party for access to them
d) Bundle: Offer a free product or service with a paid offering
e) Up-Front Sell: Introduce a paid product that has bonus features and
membership