MCQs

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Courtney Allen

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May 3, 2012, 11:32:43 AM5/3/12
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1)In many industries competition comes from a variety of sources, and
the unique combination of competition helps to form a strategy that
provides a company with a successful business model. XYZ company is
looking into doing an industry analysis to modify its strategy to take
a higher percentage of the marketplace. They are having some issues
analyzing their industry in all of these areas EXCEPT

A) The company is looking into the industry trends of the entire
country, even though they function in only a local niche.
B) XYZ is paying equal attention to all forces of competition rather
than weighting it on new entrants which pose a big risk to the
company's market percentage.
C) Managers are looking at competition and strategies before the
economic downturn, leaving out the numbers from the recession. Since
the company was more profitable during that time.
***D) The XYZ company strategist is looking well beyond existing
rivals to detect threats wider than just their small niche.
E) They use a structural framework to decide that the industry they
are operating in is currently attractive, and they shape their
strategy around that framework



2)According to the competing with Free Offerings article all the below
are tried and true strategies to counteract new "free" entries to a
market EXCEPT for:
1. Up-Sell a basic version and a premium paid one
2. Cross-Sell with a broad product line
3.Charge Third Parties to access the product
****4. Launch the free product immediately
5. Bundle with other paid goods

fangda

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May 3, 2012, 10:10:34 PM5/3/12
to BUS479 MCQs

1) Rules to acquire By: Which statement is TRUE?
a. Both adjacent and diversification are good for company, it depends
on company's strategies and goals to choose which one to use.
b. Even though there is no research to approve, smaller deal is better
than bigger bets.
c. "Don't shop when you are hungry" means that you should expand from
your strength, not your weakness.*****
d. Smaller deal is a better choice even though company can not learn
as much from smaller deal as from larger ones.
f. The staff department are in the best position to gauge a potential
acquisition's strategic and cultural fit.

2) The quest for resilience
The following are true EXCEPT:
1. If a company wants to break through the hard carapace of denial,
the first thing that needs to happen is that the manager must make a
habit of visiting the places where change happens first
2. There are four challenges that an organization that wants to become
resilient must overcome: cognitive, strategic, political and
ideological challenges.
3. *****Optimization is one of the most important strategies for
maximizing the value of the company to build a resilient organization.
4. If the range of strategic alternatives your company is exploring is
significantly narrower than the breadth of change in the environment,
your business is going to be a victim of turbulence.
5.When it comes to renewal, human skills are more critical than cash.

3) Business Model Generation
Which of the following statement about the Nine Building Blocks in
Business Model is CORRECT:


1. Value proposition can raise awareness among customers about a
company’s product and services
2. The Customer Relationship is the reason why customers turn to one
company over another.
3. Production, performance improvement and Platform/network, are the
main categories for Key Activities.
4. ***** In order to better satisfy customers, a company may group
them into distinct segments with common needs, behaviors,
demographics, or other attributes.
5. Transaction revenues resulting from ongoing payments to either
deliver a value propostion to customers or provide post-purchase
customer support

4) Beating the odds when you launch a new venture:
The following about the risks are true EXCEPT:

1.Risk are not equal, and it is impossible for you to eliminate all of
the risks before your product or service get into the market.
2. You may transform a temporary setback into an insurmountable
obstacle if you fail to address a Easy-win, high-ROI risk in an
orderly way.
***3. Deal- killer risks arise when pursuing the wrong path would
involve wasting large sums of money or time or both.
4. In the writer’s opinion, there are three categories of risk: deal-
killer risk, path-dependent risk and easy-win, high-ROI risk
5. Deal- killer risks are usually less obvious in the moment than
they appear in hindsight.

5) Adaptability: The New Competitive Advantage

MCQ5: According to the "Adaptability: The New Competitive Advantage",
all of the following are correct EXCEPT:

1. The traditional experiment approaches can be costly and time-
consuming, and may saddle the organization with an unreasonable burden
or complexity.
2. Instead of being really good at doing some particular thing,
companies must be really good at learning how to do new things.
3. Besides changing the way in which they conduct experiment,
companies also need to broaden the scope of their experimentation.
******4. Adaptation is necessarily global in nature in stead of
locally, because if the experiment succeeds, it will be communicated,
selected, amplified, and refined.
5. Adaptive companies usually manage their ecosystems by using common
standards to foster interaction with minimal barriers.
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