Diana Veatch
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to BUS479 MCQs
Risks are inherent when launching a new venture. What is the most
important risk to uncover at the beginning of a new venture?
***a. Deal killer risks - uncertainties that could undermine a new
venture
B. capital risks - the risk of investors pulling funds from your
venture
C. Governmental restrictions - the political environment creating red
tape
D. Regulatory restrictions - existing regulations that are opposite
your core business model
E. legal risks - existing laws that prevent your business idea from
operating efficiently
Beating the Odds When Launching a New Venture: Which guideline is
IRRELEVANT?
a. Limit the duration—perfection of a venture is sometimes the enemy
of the good
*b. Inject generous capital—more money into experiment increases
venture success
c. Test one thing at a time—focus on resolving uncertainty one by one
d. Apply the lessons learned—experiments should redirect a venture
rather than confirm initial ideas
e. Be willing to turn off experiments—if deal killer exist cut off
experiment and move to next venture
Standards Wars: Which is NOT true?
a. Before going to "war", assemble broad support from consumers and
suppliers
b. Use preemption as a critical tactic during the "war"
c. Manage consumer expectations
*d. If you fall behind, no point in seeking advantage
e. Once you've won the war, never rest easy
Innovator’s Dilemma: Which of the following principles is INCORRECT?
a. Customers greatly influence the patterns of resource allocation in
well-run companies.
b. Failure is often an intrinsic step towards success.
*c. Small markets bear opportunities to solve and fuel the growth
needs of large companies.
d. Organizations have capabilities that exist independently of the
capabilities of the people who work for them.
e. The supply of technology and innovation may surpass market demand.
Innovator’s Dilemma: Which of the following principles is INCORRECT?
a. Customers greatly influence the patterns of resource allocation in
well-run companies.
b. Failure is often an intrinsic step towards success.
*c. Small markets bear opportunities to solve and fuel the growth
needs of large companies.
d. Organizations have capabilities that exist independently of the
capabilities of the people who work for them.
e. The supply of technology and innovation may surpass market demand.
Funding Growth in an Age of Austerity: Which question is IRRELEVANT?
a. Will the idea change customer expectations and behaviors?
b. Will the idea change the basis of industry competition?
c. Will the idea change industry economics?
*d. Will the idea require enough funding for R&D?
e. Will the idea surprise both competitors and customers?
Growth in an Age of Austerity: Which ratio is INCORRECT? Raising the
ratio of…
*a. Total number of employees to innovators
b. Radical innovation to incremental innovation
c. Externally sourced innovation to internally sourced innovation
d. Learning over investment of innovation projects
e. Commitment over the number of key innovation priorities
Adaptability - The New Competitive Advantage: The following
capabilities foster rapid adaptation, EXCEPT:
a. The ability to create a flexible, diverse, and autonomous
organization
*b. The ability to counter competitor strategies by employing new
competencies
c. The ability to conduct frequent experiments on ideas more
efficiently than rivals
d The ability to detect and quickly act on signals of external changes
e. The ability to manage codependent, dynamic business systems
Adaptability - The New Competitive Advantage: All of the following
statements are correct, EXCEPT:
a. Companies that succeed are nimble and able to react quickly to
change
b. Creative experimentation is a vital tool in corporate success
c. A company can generate success by utilizing it networks of partners
and suppliers to innovate
d. Sensitivity analysis across a variety of uncertainties is a better
way to evaluate risk than one larger model
*e. Departmental silos are often the best way to promote efficiency
and therefore innovation
In the last 25 years the competitive marketplace has dramatically
changed due to globalization and the Internet. Now companies must be
aware of changes to the business environment 24/7 and work harder to
sustain their competitive advantage. Which of the following is not a
capability a company must have to hold onto their competitive
advantage in the new face-past environment?
A. The ability to manage complex and interconnected systems of
multiple stakeholders
B. The ability to experiment rapidly and frequently—not only with
products and services but also with business models, processes, and
strategies
C. The ability to read and act on signals of change
***D. The ability to devote resources to continual market monitoring
E. The ability to motivate employees and partners