MCQ's 3's and 4's

[Jessi Jean]

MCQ 1: Grade: 3
Your in the music industry and are considering streaming concerts live
online for Free to help build greater attention and reputation. Before
making a final decision you should consider all of the following
EXCEPT:
a) Is your company more interested in attention than income
b) Will the availability of free concerts drive people to care
less about the artists and experiences your trying to promote
***c) Whether people will continue to purchase music from itunes
if concerts are free on the internet ****
d) Would micropayments have a more positive psychological
effect on consumers than free
e) Could we implement a three-party marketing strategy as an
additional money making venture in our online streaming

MCQ #2: Grade: 3
Recognizable developments in Management Innovation have included all
the following elements, EXCEPT:
A) Minimizing hierarchical corporate structures
B) Believing in and encouraging employees to be innovative, and
carving out time for them to nurture their innovative creativity
C) Providing employees large amounts of discretion and holding them
accountable
**D) Allocating more of the companies revenues to the Research and
Development departments**
E) Making it is easy for employees to experiment with new ideas

MCQ #3: Grade:3
Critical factors for strategists to consider including all of the
following, EXCEPT:
A. How to cultivate novel representations of the competitive landscape
B. The tendency to look selectively for supporting evidence rather
than identify cues that undermine the analogy
C. Coping not only with market forces, but also with the mental
processes of employees and external stakeholders
D. Encouraging, teaching, and managing associative thinking to better
identify distant opportunities
***E. How to sort through the noise and narrowly define competition***

MCQ 4: Grade: 3
Breakthrough innovation typically focuses on all of the following
EXCEPT:
a. Solving problems customers can barely articulate
b. Shifting industry economics and the basis of competitive
advantage
c. ***Lowering the ratio of learning over investment in innovation
projects***
d. Harnessing the imagination of not only those within the company,
but also those outside the company in creative ways
e. Conducting low-cost, under the radar experimentation (breaking
the risk-return ratio)

MCQ 5: Grade: 3
In an increasingly dynamic and uncertain reality, a company’s survival
may depend on exploiting all the following, EXCEPT:
(Answer marked with ***)
A. Recognizing and responding to signals of change
B. Rapid, frequent, and innovative experimentation
C. Managing complex, interwoven ecosystems and stakeholders
***D. Sustaining competitive advantage by positioning and resources
***
E. Motivating and unleashing the greatest resource- your
employees

MCQ 6: Grade: 4
All of the following are important elements to consider when launching
a new venture, EXCEPT:
A. Recognizing deal-killer, path dependent, and high ROI risks
B. Being judicious with capital by investing in experiments in
stages
C. Identifying, managing, and testing risks in order of priority
D. Understanding that experiments are meant to help redirect a
venture, not confirm that initial ideas were correct
***E. Launching a new venture should only occur after all risks
have been completely eliminated***