New Book Chapter

[John Sherry]

Hi, Folks:

 

Here’s an unusual treatment Rob and I hope you’ll enjoy:

 

Sherry, John F., Jr., and Robert V. Kozinets (2022), “Being at Burning Man: Fabulations and Provocations,” in The Future of Luxury Brands: Artification and Sustainability, ed. Annamma Joy, Berlin: De Gruyter, pp. 73-93.

https://doi.org/10.1515/9783110732757-004

 

Best,

 

John

 

--

John F. Sherry, Jr.

Herrick Professor of Marketing Emeritus

Mendoza College of Business

& Professor of Anthropology (Concurrent, Emeritus)

University of Notre Dame

Notre Dame, IN 46556, USA

http://www.nd.edu/~jsherry/